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Home > Blogs > The Cycle
The Cycle

Microsoft calls social media review ‘an exercise’

Posted February 27, 2009

PRWeek UK has reported that Microsoft is rethinking its global media strategy, as a way to improve its consumer communications. According to the piece, the tech giant has called in its three global agencies – Weber Shandwick, Edelman, and Waggener Edstrom – to present their social media credentials.

In a statement provided to me, Microsoft called this “an exercise to better understand the digital and social marketing capabilities of a number of our marketing and communications agencies.” The company asserts,“This is something we regularly do and this exercise is not specific to PR. We don’t envisage significant change in either our strategy or our agencies of record”.

Stay tuned for more.

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Filed under: Agency-client relationship, Social Media, Technology

Tags:Edelman, Microsoft, Waggener Edstrom, Weber Shandwick

GSK, WellPoint, Edelman, Cleveland Clinic get high marks in survey

Posted January 28, 2009

Media Mind just completed its annual survey of healthcare journalists, tallying their thoughts and views on pharmaceutical companies, insurers, agencies, and medical centers.

GlaxoSmithKline, WellPoint, Edelman, and the Cleveland Clinic came up as the top outlets for journalists to work with. Seventy-five top-tier journalists contributed to the survey, conducted from December 2008 to January 2009.

“There’s a lot of similarities with what the media is looking for,” says Tony Plohoros, president of the media relations firm. “They still want access, they still want responsiveness.”

He also noted that more than half of the journalists who reponded reported that more than half of their work is published online, rather than in print.

“We, as communicators, need to educate our clients that [online] is a great place to be,” says Plohoros.

Here’s a Q&A about last year’s survey.

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Filed under: Healthcare, Journalism 2.0, Media

Tags:Cleveland Clinic, Edelman, GlaxoSmithKline, Media Mind, WellPoint

Report: Tribune Co. hired Edelman in November, paid agency $110,000, for Chapter 11 comms

Posted December 30, 2008

Tribune Co. stressed a message of continuity in the wake of its Chapter 11 filing on December 8. Yet two questions went unanswered: When did the media company hire Edelman for bankruptcy-related PR and how much it was paying for the agency’s services?

The Chicago Tribune reported today that parent company Tribune Co. hired Edelman in November, paying the firm two retainer fees totaling $110,000. The agency applied $98,000 of that for incurred fees and expenses by December 14, according to the Tribune.

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Filed under: Agency-client relationship, Consumer, Corporate Communications, Crisis Communications, Financial/IR, Media

Tags:Chicago Tribune, Edelman, Tribune Co.

Dealing with cynicism, property management also part of Tribune Co. efforts

Posted December 11, 2008

What else goes into bankruptcy-related PR aside from reassuring employees, advertisers, and other key groups? For one, making sure that people know the lights are staying on.

Among its duties counseling Tribune Co. after its December 8 Chapter 11 , Edelman is engaging stakeholders about real-estate matters, according to Jeff Zilka, EVP at the agency.

“People managing the facilities need to know [if the company is] continuing to pay the rent, the utilities,” he said.

Zilka added that engaging an employee base comprised mostly of cynical journalists has its challenges, as well.

“What makes Tribune such an interesting engagement is that is a national news organization, and many of the journalists are pretty cynical, so how you communicate with a high degree of honesty and transparency is important,” he told PRWeek. “You know that every communication will immediately be put on the Web.”

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Filed under: Corporate Communications, Crisis Communications, Financial/IR, Internal Communications, Media, Public Relations, Web sites

Tags:Edelman, Jeff Zilka, Tribune Co.

On getting PR bloggers to promote their blogs

Posted August 17, 2008

So… this competition. Did anyone hear about it?

When we decided to launch a competition to find the admittedly oddly phrased “most worthwhile blog”, we wanted to create some awareness of our anniversary, but also hold a fun competition, as I told PRNewser.

The first round has ended, and we’ve had some upsets (Micro Persuasion and the other two Edelman blogs ousted?), some allegations of agency-wide ballot stuffing, and some Cincinnati media coverage. We had backlash galore on Twitter - see , , , , and, well, here’s the Summize . There’s been backlash to the .

There have been earnest calls to action, and !

So… yes, it’s likely true that those who promote the competition the most will have a better shot at winning. And, yes, we may have missed some blogs that deserved inclusion. But as long as it promotes ideas, exposes some of those blogs to new readers, and gives people a chance to extol their love for their favorite blogs, I think it’s a good thing.

And, so, the quarterfinal round begins today. Four more match-ups are up on our site. The next four match-ups will begin Wednesday.

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Filed under: Blogs, Social Media

Tags:Edelman, Micro Persuasion, PRWeek Blog Competition, Steve Rubel,

Posted August 13, 2008

Exxon Mobil media adviser Alan Jeffries told PRWeek that the company asked Twitter to give it control over accounts associated with its brand, after a person calling herself “Janet” created an account in the oil company’s name and gained hundreds of followers. Janet is not an Exxon employee, the company says.

The “brandjacking” incident has generated a fair amount of attention in the media, at least online, since it was first reported by the Houston Chronicle a few weeks ago. (Jeffries said the company’s digital team discovered the tweeting itself, rather than hearing about it from the media, contrary to some reports.)

Jeffries declined to say one way or the other whether Exxon would begin sending out its own tweets. He did note that the incident has “reinforced” the company’s belief that it needs to look at all types of forums for communications.

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Filed under: Corporate Reputation, Media, New Media, Web sites

Tags:Edelman, Exxon, Janet, Jeffries

Yes, lions roared

Posted June 27, 2008

I was hoping to keep it a surprise for some time, but someone got a little overzealous (Thanks Richard!). PRWeek recently held a luncheon roundtable with four legends in this industry: Al Golin, Harold Burson, David Finn, and Daniel Edelman. The transcription, as well as an amazing photo shoot, will be featured in an upcoming, special issue of PRWeek. Our Web site will feature podcasts and videos from the event. We were honored to be in such rarefied company.

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Filed under: Events, PRWeek

Tags:Al Golin, Burson-Marsteller, Daniel Edelman, David Finn, Edelman, GolinHarris, Harold Burson, Ruder Finn

Dr. O-No

Posted June 26, 2008

I am at the Edelman New Media Academic Summit (PRWeek is media partner), watching a panel with PRWeek’s own Julia Hood, Lauren Rich Fine, Practitioner In Residence, College of Communication & Information, Kent State University; and Steve Grove, Head, News and Politics, YouTube. There was a hearty guffaw when one of the attendees (won’t rat him out) didn’t know that Dr. No was a Bond movie (Kids today - no sense of history!). Here is some running commentary.

Grove: “All of this [new media] innovation [occurs] during the campaign period. Marketers learning from what the campaigns do.”

He talked about how politicians in the 2008 campaign learned from the George Allen macaca moment. One panelist appearing in tomorrow’s session - is Mindy Finn - director of Finn Enterprises, fellow at George Washington University’s Institute for Politics.  She ran Gov. Mitt Romney’s  director of eStrategy during his campaign. When video surfaced of Romney taking a strong pro-choice stance, per Grove, Finn moved quickly to record a video with Romney explaining why he changed his stance - and smartly tagged it with the same keywords as the offending video.

Grove: “Politicians spring to YouTube and Facebook because they can’t not be there.”

Grove: (This is a paraphrase: It’s not as if Facebook or MySpace invented something new about the human condition).

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Filed under: 1, 2008 Campaign, New Media, Politics

Tags:Edelman, Julia Hood, New Media Academic Summit,

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