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Home > Blogs > The Cycle
The Cycle

Hispanic media gets nod from Obama

Posted March 10, 2009

More Hispanic media and minority publications have had more access to the White House and President Obama this year, the Washington Post reports, and it all stems from Obama’s strategy to be more inclusive.

“We should have a conscious strategy of communicating through Hispanic media,” White House Chief of Staff Rahm Emanuel says in an interview. “It’s one of the fastest-growing groups in the country. Telemundo is one of the most significant media outlets.”

Every administration does some outreach to minority outlets. But by talking to Black Enterprise well before the New York Times, which last week got its first sit-down interview since Election Day, Obama is shaking up the existing media order. Just as he took a question from the Huffington Post — but not from the Los Angeles Times, Chicago Tribune or Wall Street Journal – at his first news conference, the president is broadening the circle of access to include more sympathetic outlets.

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Filed under: Diversity, Media, Multicultural, Politics, Public Affairs

Tags:Hispanic media, President Obama, Washington Post

Western Union says ‘yes!’ to new Web site

Posted February 27, 2009

Earlier this week, I had the chance to attend the launch party for Western Union’s new yes! campaign. Held at Vanderbilt Hall in New York’s Grand Central Terminal, the event featured photographs and artwork from the campaign, and photographer Steve McCurry and street artist Chase were in attendance. Western Union announced the campaign at the beginning of February, but recently introduced its Web site, where visitors can submit their “yes!” stories of success.

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Filed under: CSR, Events, Multicultural, Social Media, Web sites

Tags:Western Union

Protests, boycott calls on second day of outrage about ‘New York Post’ cartoon

Posted February 19, 2009

Rev. Al Sharpton’s National Action Network (NAN) is planning more protests and public actions condemning the New York Post after the newspaper, a property of News Corp., ran an editorial cartoon widely considered to be racist.

The cartoon, playing off the of a chimp put down by Stamford, CT police officers after nearly killing a woman, features a gunned-down primate with the caption, “They’ll have to find someone else to write the next stimulus bill.” Critics of the drawing have said cartoonist Sean Delonas is representing President Barack Obama with the animal, while the Post has said the drawing is a satirical play on a current event.

Sharpton called for a boycott of the newspaper on February 19 during a protest outside the Post’s Midtown headquarters. Another demonstration, this one leveraging an appearance by director Spike Lee, is planned for February 20, said Rachel Noerdlinger, VP of communications at the NAN. Sharpton has appeared on more than 15 TV programs and conducted numerous print interviews in the day since the cartoon ran, said Noerdlinger, who has organized media outreach for the effort. Future action, including a possible boycott of Post advertisers, will be determined after a February 19 planning meeting, she told PRWeek.

For its part, the Post has had no comment beyond its original statement.

Meanwhile, in other reaction to the cartoon, Ted Rall, president of the Association of American Editorial Cartoonists, said the drawing isn’t racist but a “cheap form of editorial cartooning.” Michael Wolff, biographer of News Corp. Chairman and CEO Rupert Murdoch, bets that Post editor Col Allen will be fired shortly.

Here’s a Google News of coverage of the controversy.

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Filed under: Crisis Communications, Media, Multicultural, Politics

Tags:Al Sharpton, Association of American Editorial Cartoonists, Col Allen, Michael Wolff, National Action Network, New York Post, News Corp, President Barack Obama, Rachel Noerdlinger, Rupert Murdoch, Sean Delonas, Spike Lee, Stamford, Ted Rall

Trevor Project gets pro bono digital support

Posted February 18, 2009

Sensis, an interactive marketing agency, is working pro bono for The Trevor Project, which operates a crisis and suicide prevention line for LGBTQ youth, re-tooling the nonprofit’s online presence. Sensis reached out to Trevor Project as part of its Innovation Project, which brings together the different divisions to help nonprofits that need digital support.

“The online world is huge for us in [targeting] youth,” said Jacque Wing, communications manager for The Trevor Project. “Sensis developed a strategic plan and will implement more digital communications strategies.” This includes re-designing Trevor Project’s Web site, increasing outreach via social networks like and MySpace, and using its own social network, Trevor Space, to better communicate with youth.

Sensis is expected to offer more than $100,000 in pro bono services over the next year, and will equip the Trevor Project’s staff with skills and tools to keep the online communications going, Wing said.

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Filed under: Advertising, Blogs, Diversity, Media, Multicultural, New Media, Social Media, Technology, Web sites

Tags:Sensis, The Trevor Project, Trevor Space

PRSA responds to criticisms about lack of diversity

Posted February 13, 2009

After PRSA came under fire for the lack of diversity on its board, the industry association’s chairman and CEO Michael Cherenson responded on the PRSAY blog. The statement outlines the steps PRSA has made to increase diversity in the industry and asks members to help bring in more diverse candidates to PRSA.

We also pay particular attention to seeking candidates for our Board of Directors who are representative of the ethnic diversity of the profession. And, while our record has been good in this regard—our Board of Directors in recent years has included individuals of African American and Hispanic descent, and individuals of different sexual orientations—we admit falling short at times in identifying more minority candidates who are interested and willing to serve.


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Tags:Diversity, Michael Cherenson, Mike Paul, PRSA

Marketing challenges of dark and depressing films

Posted February 5, 2009

Lionsgate is trying to figure out how to market its much-discussed Sundance acquisition, Push: Based on the Novel by Sapphire, which includes some controversial material. The movie is about an illiterate young woman, played by Gabourey Sidibe, who is pregnant with her father’s child (for the second time), and is being abused by her mother, played by Mo’Nique. More information after the jump.
Read more »

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Filed under: Advertising, Arts & Entertainment, Diversity, Media, Multicultural

Tags:Gabourey Sidibe, Lee Daniels, Lenny Kravitz, Lionsgate, Mariah Carey, Push: Based on the Novel by Sapphire, Sherri Shepherd, Weinstein Co.

Reaching the Hispanic and Latino community

Posted January 23, 2009

Last night, National Promotions & Advertising (NPA) launched its new Hispanic effort, NPA Español, with a panel discussion and party. Rick Del Mastro, a partner at NPA, introduced the two panels on “Who is the Hispanic and Latino consumer in the US in 2009?” and “How do you reach Hispanics and Latinos?” More information after the jump.
Read more »

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Filed under: Advertising, Announcements, Arts & Entertainment, Diversity, Events, Media, Multicultural, Music

Re-launch of DescubreCharlotte.com comes with PR push

Posted January 21, 2009

Four years after its debut, DescubreCharlotte.com, the North Carolina city’s first bilingual directory, went through a re-launch, accompanied by a PR push starting January 16. “We re-launched the Web site with different services and greater outreach to the community,” said Rafael Rodriguez, the director of DescubreCharlotte.com. The site will now offer a directory with businesses and events in Charlotte, and will work to target all Spanish-speaking residents, not just those new to the area.

The internal PR team is reaching out to local Hispanic media, including the Que Pasa Media group; as well as publications like the Charlotte Observer and Charlotte Magazine. DescubreCharlotte.com is also on Facebook and is working with Hispanic associations for local events, including festivals.

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Tags:DescubreCharlotte.com, North Carolina

Bristol-Myers Squibb launches Mandarin education campaign

Posted December 15, 2008

Bristol-Myers Squibb launched its first Mandarin-language campaign earlier this month with a goal to target the Asian community in the US.

BMS makes Baraclude, a drug used for the treatment of hepatitis B. Estimates state that half of the chronic infections in the US are patients who are Asian or Pacific Islanders, according to the news release from BMS.

Mike Huckman at CNBC’s Pharma’s Market blog notes: ” … Nearly every major pharmaceutical company is talking about the importance of emerging markets to their future growth - i.e. China, India, Russia, etc. Bristol-Myers Squibb is focusing on an emerging market within a developed market.” (more after break) Read more »

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Tags:Baraclude, Bristol-Myers Squibb

Learning about film marketing in the Bahamas

Posted December 11, 2008

Last weekend, I was able to attend the opening weekend Bahamas International Film Festival (BIFF) in Nasasau, which ran December 4 to 11. After a sparsely-attended screening of Mariah Carey’s new movie Tennessee, I found everyone at the Versace Chopard Opening Night Party, held at the One & Only Ocean Club on Paradise Island. After brief remarks from Festival founder and executive director Leslie Vanderpool, a fashion show and fireworks took over the evening.  More events from BIFF after the jump.
Read more »

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Tags:Bahamas International Film Festival, Ivo De Sanctis, Lagrant Communications, Magali Dubié, Rogers & Cowan, Steve Gaydos, Steven Beer, Weber Shandwick

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The Cycle

For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek’s editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

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