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Home > Blogs > The Cycle
The Cycle

Yoox introduces Earth Day comms initiative

Posted April 14, 2009

YOOX, a Milan-based Internet retail platform for a number of luxury fashion brands, as well as its own e-retailer Yoox.com, is launching a green initiative on – wait for it… – Earth Day. The “Yooxygen” campaign includes a microsite featured on Yoox.com which will sell limited edition eco-friendly fashion, design, jewelry, and music, including products by influential fashion icons via Leny, an eco-brand that aims to fund Al Gore’s eco association, The Climate Project.

What’s unique about this initiative is a) the name Yooxygen, b) eco-friendly shipping, and c) the overarching green corporate initiative which aims to position YOOX as an eco-friendly company. The company, working with C&M Media, is promoting the internal effort via traditional media relations in conjunction with the Yooxygen consumer initiative. Corporate activities include educating employees on the separation of waste and recycling; introducing a car share program; and adopting renewable energy at the Milan-based office.

So while the green movement may be dying on the consumer front, there may still be effective ways to leverage the trend as part of a corporate comms strategy.

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Filed under: Branding, Consumer, Corporate Communications, Green, Internal Communications, Web sites

Tags:C&M Media, fashion, Green, Yoox, Yoox.com, Yooxygen

Survey shows that analysts, investors believe that green stocks will continue to perform

Posted February 9, 2009

Half of the alternative energy investors and analysts who participated in a Waggener Edstrom Worldwide survey believe that “alternative energy stocks [will] outperform the broader markets in 2009.”

The first-time survey, released February 2, also found that respondents believe that oil and gas prices will stabilize or increase this year, with 66% saying that by the end of 2009 they believe that gas prices will be “higher” and 73% believing that oil prices will also be “higher.” Read more »

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  • Unsubstantiated reports continue - of banned shirts at Wal-Mart
    Now... I've never handled supply chain management for the (often) largest company in the world, so I...
  • Clean tech funding declines, impact on PR?
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Filed under: Financial/IR, Green, Industry/Energy, Media, Politics, Public Relations

Tags:Waggener Edstrom Worldwide

“No one wants to be the next ethanol”

Posted January 30, 2009

This week’s story “Obama’s pledge empowers green comms” reported that many green energy companies are mobilizing to take advantage of  Washington’s $71 billion planned investment in green. But not all green companies are reaching out for dollars – yet. One PR rep for a wind power company told PRWeek that some companies are keeping a lower profile because “no one wants to be the next ethanol.” Ethanol, once touted as the leading alternative to crude oil, has also endured backlash from several trade groups and organizations.

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Filed under: Green

Tags:Ethanol

Clean tech funding declines, impact on PR?

Posted January 12, 2009

In yet another bad sign for green tech, two new reports show venture capital investments in green tech started to shrink in the fourth quarter of 2008. Between the third and fourth quarters of 2008, spending fell 35%, the lowest quarterly total in more than a year, the Associated Press reports.

“I don’t think we’re going to fall off a cliff,” Brian Fan, senior research director for the Cleantech Group told the AP. “Given the economic climate, investors are being more cautious.”

Readers, what are you hearing from clean and green tech clients? Is PR still a priority for these companies?

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  • Logitech layoff’s impact on comms unclear
    Logitech announced earlier this week that it would cutback 15% of its salaried staff.  When asked w...
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Filed under: Green

Tags:The Cleantech Group

Media cutbacks affecting green PR?

Posted December 16, 2008

Joel Makower is reporting on a slew of layoffs in green journalism: “For all the media reports about a surge in ‘green jobs,’ one place we won’t likely be seeing them is in the media itself. The past few weeks and months have been devastating for environmental journalism.” Among the cutbacks: Fortune, CNN, the New York Times, the Los Angeles Times, and the San Francisco Chronicle.

Readers, has it been harder to get media attention for your green clients, amid these cutbacks?

Also, stay tuned for PRWeek’s January 5 market focus that looks at how green companies are getting their message across in this changed news climate.

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    Fortune’s Adam Lashinsky asks some good questions in this recent feature about green marketing in ...
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Filed under: Green, Media

Tags:green media, Joel Makower

Green claims need support, study shows

Posted December 5, 2008

A study released last week found that people want more evidence about consumer electronics’ green claims. At the same time, many are misinformed about which companies have adopted green practices. The survey, which was conducted by Strategic Oxygen and Cohn & Wolfe earlier this fall, finds there’s a large “perception vs. reality” gap in the green space. For instance, the brands most associated with green practices — like Dell, HP, Apple, and Microsoft — actually don’t meet the green practice standards defined by GreenPeace, according to the survey. But brands like Samsung and Nokia aren’t given enough credit for their green contributions, it adds.

Read more »

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Filed under: Green, Technology

Tags:Apple, Cohn & Wolfe, Dell, GreenPeace, HP, Microsoft, Nokia, Samsung, Strategic Oxygen

Parody NYT hits city today

Posted November 12, 2008

Anyone in New York pick up their free copy of “The New York Times” today? Quote marks, because it was a progressive spoof on the Times that included “All the News We Hope to Print” with a blaring cover story that the “Iraq War Ends,” “Maximum Wage Law Succeeds,” and “Nationalized Oil to Fund Climate Change Efforts” - you can see where this is going. The 14-page piece includes parody ads from a number of companies, including Exxon, which declares “Peace. An idea the world can profit from.”

One story in the issue, which can also be found online, that might be of interest to the industry: “Public Relations Industry Forecasts a Series of Massive Layoffs.”

Public relations firms across the country predict massive layoffs in the coming months due to recent legislation outlawing the firms’ most lucrative practices… The new rules would have forbidden the creation of the National Smokers Alliance, a front group formed by Philip Morris with the help of P.R. giant Burson Marsteller…

The story, dated July 4, 2009, like the rest of the paper, goes on with fake quotes from “Cynthia Knowlton,” “Fred Donahue of MediaLink Worldwide,” and Saatchi & Saatchi.

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Filed under: Consumer, Green, Marketing, Media, Politics, Public Affairs

Tags:The New York Times

Port of Los Angeles battles with American Trucking Association

Posted October 27, 2008

Tensions continue between the Port of Los Angeles and the American Trucking Association, which is challenging the Port’s Clean Truck Program. The Program, among other things, requires that all trucks coming into the Ports must be 1989 model year or later. The issue is if this regulation violates federal law that preempts state and local laws that impact motor carrier rates, routes, and services. The US Department of Justice filed an amicus brief in support of the American Trucking Association’s challenge earlier this week.

“Congress understood that motor carriers cannot efficiently compete if states and localities are free to impose burdensome regulatory regimes controlling their operations,” said Bill Graves, president and CEO of the ATA, in a statement. “And Congress also noted that when motor carriers compete efficiently, consumers benefit.”

The ATA is handling PR in-house, and is releasing statements, Op-Eds, and letters to the editor explaining its stance, Clayton Boyce, the VP of public affairs for the ATA, told PRWeek.

The Port released a statement on Tuesday that noted that the measures went into effect without incident and have seen a 95-97% compliance rate.

“The result has been an immediate reduction in pollution from older, dirty trucks operating in the Port area,” the statement noted.

The Rogers Group, the new PR agency for the Port, is supporting strategic communications for the Clean Trucks Program, while the Port’s in-house communications team is spearheading media relations.

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Filed under: Crisis Communications, Green, Industry/Energy, Public Affairs, Travel

Tags:American Trucking Association, Port of Los Angeles, The Rogers Group, US Department of Justice

Kiehl’s taps Pitt for cause-marketing effort

Posted August 19, 2008

Kiehl’s is leveraging Brad Pitt’s celebrity and philanthropic reputation in a partnership that seems fitting at a time when the environment and organic beauty are top-of-mind.

Kiehl’s will no doubt enjoy a low-cost promotional opportunity (Pitt will not be paid for his involvement) for its new Aloe Vera Biodegradable Liquid Body Cleanser due to hit shelves in October. WWD reports that 100% of its sales will benefit the JPF Eco Systems, the charitable foundation sealed by the partnership.

The foundation is meant to support global environmental initiatives that “minimize impact on the environment through thoughtful design.” Make It Right, Pitt’s Katrina-oriented organization, is the first beneficiary in line.

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Filed under: CSR, Consumer, Corporate Reputation, Green

Tags:Brad Pitt, Make It Right

Board approves Port of LA contract

Posted August 8, 2008

Last night, the board of the Los Angeles Harbor Commission approved the contract between the Port of Los Angeles and The Rogers Group, for a one-year, $350,000 account. We have an updated version of the original article here.

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Filed under: Green, Travel

Tags:Los Angeles, Port of Los Angeles, Rogers Group

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The Cycle

For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek’s editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

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