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Home > Blogs > The Cycle
The Cycle

Yes on 8 communications update

Posted November 25, 2008

Last week, I wrote about the communications and PR behind California’s Proposition 8, but didn’t hear back from the Yes on Prop 8 side before publication. On Tuesday, I spoke to Frank Schubert, the president of  Schubert Flint Public Affairs and campaign manager for Yes on 8 about the PR for that side of the campaign.

“The campaign was really designed to broaden the issue,” he said. “There were implications beyond [the couples involved in] same-sex marriages.” Yes on 8 focused on three areas in its messaging and advertisement: the impact same-sex marriage would have on churches and other religious charities; the conflicts that can exists when individuals would be forced to accept same-sex marriage, like in the case of doctors who do not want to perform artificial insemination for lesbian couples; and how same-sex marriage would be taught in schools.

The campaign also “had a very aggressive online presence,” Schubert said, with a presence on Facebook and MySpace, online advertisements, and Web site specifically for younger voters. “The grassroots component clearly was the difference-maker for us,” Schubert said, highlighting the volunteers who helped with the campaign.

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Tags:California, Frank Schubert, Proposition 8, Schubert Flint Public Affairs

CA’s Prop. 8 passing

Posted November 5, 2008

With 95% of precincts reporting, California’s Proposition 8 is with 52% of the vote this morning, defining marriage as a union between a man and a woman and challenging the recent California Supreme Court decision allowing for same-sex marriage.

This vote comes after months of campaigning on both sides, with communications and money playing major roles for both camps.

No on Proposition 8, which raised more than $38 million, had the support of several celebrities, including , Chelsea Handler, and actors from Ugly Betty. Protect Marriage, which raised more than $32 million, used family values messages in its communications. Both sides hosted rallies and used social networking to spread the message.

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Filed under: Diversity, Politics, Public Affairs, Social Media, Technology

Tags:California, LGBT, Proposition 8

Hallmark enters same-sex marriage market

Posted August 22, 2008

In the wake of California allowing same-sex marriage, Hallmark created a line of wedding cards for same-sex couples, the reported. Four designs were gradually released this summer, with plans for a larger roll-out next year. The company previously offered coming out cards.

The cards have neutral language, so they can be used for both commitment ceremonies and weddings. American Greetings Corp., a competitor for Hallmark, has no plans for such products, “saying its current offerings are general enough to speak to a lot of different relationships,” the Times reported.

“It’s our goal to be as relevant as possible to as many people as we can,” Hallmark spokeswoman Sarah Gronberg Kolell told the Times.

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Tags:California, Hallmark, same-sex marriage

West Hollywood promotes city as the place for gay and lesbian weddings

Posted June 20, 2008

With $683.8 million expected to be pumped into the California economy over the next three years due to the allowance of same-sex marriages, West Hollywood is working to attract gay and lesbian couples to the city to get married. Before June 17, the first day same-sex couples could get marriage licenses in California, West Hollywood didn’t even issue marriage licenses, but the city worked with Los Angeles County to make it available to the public.

“We want to try to get the couples to come here because we’re really ready to go,” Councilman John Duran said, the reported. “We have restaurants where a gay couple holding hands is not shocking. This is a great place for them to come and feel safe.”

The city implemented a national ad campaign and is updating the Web site GoGayWestHollywood.com with local vendors’ wedding services. Other California cities looking to attract gay and lesbian couples include San Francisco and Palm Springs.

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Tags:California, same-sex marriage

Kmart CMO steps down to help same-sex marriage in Calif.

Posted June 19, 2008

In addition to PR agencies getting involved, now CMOs are joining the campaign to protect same-sex marriage in California. Kmart SVP and CMO Bill Stewart will leave his post as of June 30 to become a full-time volunteer on a campaign.

“It was something that personally was so important to me that I felt I needed to do everything possible,” he said, according to .

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Tags:California, Kmart, same-sex marriage

Same-sex marriage to pump $683.8 million into California economy

Posted June 9, 2008

The fiscal impact of allowing same-sex marriages in California will be $683.8 million over the next three years, generating almost 2,200 new jobs for the state, according to a study from UCLA’s Williams Institute. The positive impact will come from direct spending by same-sex couples both in California and those traveling to the state from elsewhere.

“In a tough economic climate, California businesses are in a unique position to reap the wedding windfall, bringing millions of additional dollars in revenue to state businesses,” said M.V. Lee Badgett, economist, research director of The Williams Institute, and coauthor of the study. Based on the past experience of Massachusetts, the Williams Institute predicts there will be 51,000 weddings of California-based couples, and an additional 68,000 marriages from out-of-state couples during the next three years.

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Filed under: Diversity, Multicultural, Politics

Tags:California, The Williams Institute

PR in the wake of California’s gay marriage decision

Posted May 21, 2008

I’ve been working on an article about the California Supreme Court’s Decision that overturned a ban on same-sex marriages in the state. The final article will be in PRWeek on Monday and will be online then too, but in the meantime, after the jump, read a few tidbits that didn’t make it into the article, but are very interesting. Read more »

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Filed under: Diversity, Media, Multicultural

Tags:California, FH OutFront, Fleishman-Hillard, gay marriage, GLBT Historical Society

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