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Home > Blogs > The Cycle
The Cycle

‘Chicago Tribune’ pitches trades, local media about new daily tabloid

Posted January 15, 2009

The Chicago Tribune’s internal PR staff is conducting media outreach this week and the next for the launch of a tabloid-size commuter edition that will go on sale January 19, Michael Dizon, the newspaper’s communications manager, told PRWeek. The primary target of the outreach effort is regional media, but the newspaper’s PR staff is also pitching national general interest publications and media trade publications. Home subscribers will continue to receive the Tribune’s broadsheet edition.

The edition’s launch was timed to coincide with the January 20 inauguration of President-elect and Chicago resident Barack Obama, said Dizon. “The reason why we are launching it when we are is because it will be quite an eventful week,” he said.

The Tribune, whose parent company of the same name filed for bankruptcy last month, will still distribute the free tabloid daily Red Eye, Dizon added.

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Filed under: 2008 Campaign, Corporate Communications, Journalism 2.0, Media, New Media, Politics

Tags:Barack Obama, Chicago, Chicago Tribune, Michael Dizon, Red Eye

Report: Tribune Co. hired Edelman in November, paid agency $110,000, for Chapter 11 comms

Posted December 30, 2008

Tribune Co. stressed a message of continuity in the wake of its Chapter 11 filing on December 8. Yet two questions went unanswered: When did the media company hire Edelman for bankruptcy-related PR and how much it was paying for the agency’s services?

The Chicago Tribune reported today that parent company Tribune Co. hired Edelman in November, paying the firm two retainer fees totaling $110,000. The agency applied $98,000 of that for incurred fees and expenses by December 14, according to the Tribune.

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Filed under: Agency-client relationship, Consumer, Corporate Communications, Crisis Communications, Financial/IR, Media

Tags:Chicago Tribune, Edelman, Tribune Co.

Zell chats with Tribune reporters about company’s future

Posted July 23, 2008

Tribune Co. CEO, and resident quote machine, Sam Zell detailed the future of his newspaper chain - operator of the Chicago Tribune, Los Angeles Times, and others - during a conference call with reporters on July 23.

Here’s how Tribune’s newspapers covered it:

  • The Baltimore Sun notes that Zell said he may need to reduce staff by as much as 25% in some newsrooms, and would not directly answer whether he’s planning future sales after that of the Chicago Cubs. Quote: “We’re not interested in trial by torture, not interested in dying by a thousand cuts.”
  • The Hartford Courant, which expects a 25% newsroom staff cut by 2010, recalls that Zell was applauded by his editorial staff in January for saying that he would resist newsroom cuts. Quote (from January): “I do not believe that anybody can grow a business by reducing the number of employees…It is not our game plan to, in effect, try and figure out how few people we can have run this business.”
  • Newsday reports that Zell said his to sell the newspaper to Cablevision could close as early as next week. Asked “what went wrong”since he bought the chain, Zell responded: “I don’t know that anybody has a frame of reference on advertising revenue destruction that in effect is as bad as this going all the way back to the Depression.”
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Tags:Baltimore Sun, Cablevision, Chicago Cubs, Chicago Tribune, Hartford Courant, Los Angeles Times, Newsday, Sam Zell, Tribune Co.

Chicago Tribune to cut 80 newsroom positions

Posted July 9, 2008

The Tribune Co. cuts continue. Management of the flagship Chicago Tribune began telling staffers on July 8 that it will cut 80 of the current 578 newsroom positions by the end of next month, as well as at least 13% of pages published per week. The only semblance of a silver lining is that management will only have to trim between 55 and 58 positions because it did not replace other recently departed employees.

Elsewhere at Tribune Co. newspapers, the Baltimore Sun, announced it will eliminate its standalone business section. Last week, the Los Angeles Times disclosed that it will cut 250 jobs.

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Tags:Baltimore Sun, Chicago Tribune, Los Angeles Times, Tribune Co.

Tribune redesigns start with Orlando Sentinel

Posted June 23, 2008

On Sunday the Orlando Sentinel gave newspaper readers in Chicago, Los Angeles, Baltimore, and other metropolitan areas a of what their dailies might look like later this year.

Showing off what might be the most anticipated newspaper redesign in years, the Sentinel released a graphic-heavy paper, complete with shorter reports, top story roundups, and blog summaries, in line with Tribune Co. CEO Sam Zell’s vision for the company. Read more »

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Tags:Baltimore Sun, Chicago Tribune, Lee Abrams, Orlando Sentinel, Sam Zell, South Florida Sun-Sentinel, Tribune Co.

Chicago Tribune publisher to resign

Posted June 13, 2008

Chicago Tribune publisher Scott Smith says he’s leaving the newspaper, just a week after Tribune Co. CEO Sam Zell and COO Randy Michaels disclosed sweeping changes in store for its newspapers, including redesigns and staff and content cuts. Read more »

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Tags:Chicago Tribune, Editor & Publisher, Marcus Brauchli, Randy Michaels, Sam Zell, Tribune Co., Wall Street Journal

Tribune reporters say newspapers and sports teams don’t mix

Posted May 16, 2008

If the Tribune Co. follows its sale of Newsday by getting rid of the Chicago Cubs, the newsroom of the Chicago Tribune will be a happy place, says the newspaper’s public editor, Timothy J. McNulty.

Ownership of the Cubs is a bane to the sports department, which can’t seem to prove its impartiality to readers, as well as to the business desk and editorial board, both of which are forced to walk a fine line with coverage and commentary, he says.

Ironically, Newsday’s editorial staff will soon be faced with the same dilemma when it covers the Cablevision-owned New York Knicks or Rangers, or reports on the company’s influence over planned renovations to Penn Station and Madison Square Garden.

Of course, newspaper readers are always skeptical of corporate ownership. Yet reports of Cablevision’s heavy handed PR strategy with both sports and business coverage won’t help the company’s case.

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Tags:Cablevision, Chicago Tribune, Newsday, Tribune Co.

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For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek’s editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

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