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Home > Blogs > The Cycle
The Cycle

Publicis-WPP spar, via FT

Posted January 9, 2009

Oh snap! In case you missed it, here’s a link to an FT storyfrom earlier this week, which includes a little back and forth between Publicis head Maurice Levy and WPP head, Sir Martin Sorrell:

The veteran advertising executive took a swipe at long-standing rival Sir Martin Sorrell of UK-based WPP who recommended in November that Publicis take over Interpublic, the second-largest US owner of advertising agencies.

Such a deal was the “fantasy of a little Englishman trying to stir things up”, Mr Lévy said. “This man is more interested in the affairs of other businesses than in managing his own.”

On a more serious note, Levy notes, unsurprisingly, that he expects 2009 to be a tough year for Publicis. One bright spot - crisis communications. The story says Levy sees a boom in that area.

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Tags:FT, Interpublic, Publicis, WPP

Ogilvy PR not affected by layoffs

Posted January 7, 2009

In response to that Ogilvy & Mather was reducing its staff by 10%, Ogilvy Public Relations Worldwide CEO Marcia Silverman tells PRWeek that the PR firm is not laying off any employees.

“There will be no economic layoffs at Ogilvy Public Relations Worldwide,” said Silverman, who notes that the agency had a successful 2008.

AdWeek reported that affected units include Ogilvy & Mather, OgilvyOne, Ogilvy Interactive, and OgilvyAction. Earlier this week, The Observer wrote that WPP was expected to cut thousands of jobs globally; a WPP spokesperson had no comment then.

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Filed under: Advertising, Corporate Communications, Marketing, Media

Tags:Ogilvy & Mather, Ogilvy Interactive, Ogilvy Public Relations Worldwide, OgilvyAction, OgilvyOne, WPP

Lark says Dell reorganization to have little effect on PR

Posted December 31, 2008

Dell’s December 31 announcement that CMO Mark Jarvis will step down from his position during this fiscal quarter will have little effect on the PC maker’s PR practice, according to Andy Lark, VP of global marketing, communities, and conversations at Dell.

The personnel move, announced in conjunction with the retirement of Mike Cannon, president of global operations, is part of a of three major business units and will have little effect on the company’s communications structure or its relationship with WPP integrated marketing agency Enfatico, he told PRWeek. Jarvis will be replaced by Erin Nelson, former VP of marketing for Europe, the Middle East, and Asia.

Lark added that Enfatico’s PR work with Dell is “going great.” Kelly McGinnis, who leads Enfatico’s PR function, referred requests for comment to Dell.

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Filed under: Agency-client relationship, Corporate Communications, Marketing, Technology

Tags:Andy Lark, Dell, Enfatico, Erin Nelson, Kelly McGinnis, Mark Jarvis, Mike Cannon, WPP

H&K panel calls for digital outreach during a weak economy

Posted November 13, 2008

Last night, a few PRWeek staffers attended a Hill & Knowlton panel discussion called “Marketing in a Downturn” at Soho House in New York. The agency invited more than a few clients from big consumer brands like Johnson & Johnson, Google, and Martha Stewart to listen to the talk about the changes in the marketplace.

Much of the conversation focused on digital outreach - something that PR pros have been pushing their clients to do more of, regardless of the economic situation. John Quelch, a WPP board member and senior associate dean at Harvard Business School, talked about the role of social media during times like this, noting that people want to stay close to friends and family.

MaryLee Sachs, chairman of H&K USA and the only PR professional on the panel, shared her view that PR is best positioned to handle the changes of a changing media landscape as well as marketing in an economic downturn because PR has always managed in “an uncontrolled environment.”

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Filed under: Consumer, Events, Marketing, PRWeek, Public Relations, Social Media

Tags:, Harvard Business School, Hill & Knowlton, Johnson & Johnson, Martha Stewart, PRWeek, WPP

New Da Vinci name not yet decided

Posted May 15, 2008

Kelly McGinnis, global lead for Da Vinci PR, told PRWeek today the agency has not yet made a decision on its new name, but is considering several contenders. “People are moving as fast as they can but there are so many moving pieces that there is no confirmation on timing,” she said. She confirmed that Synarchy is among the possible new monikers. Yesterday Ad Age that WPP would settle on the name Synarchy if it does not have legal or translation issues. McGinnis called the story “a little premature.”

Peter Himler, a PR consultant working on Project Da Vinci, also told PRWeek that WPP is ready to clear “several” names and is working to ensure that the choices translate appropriately in other languages. He declined to state the other names being considered, saying doing so would interfere with the clearing process and possibly jeopardize domain names.

Himler also noted that the agency is “cautiously optimistic” that a CEO will appointed “sooner rather than later” and confirmed that the agency has narrowed the search to a shortlist of candidates.

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Tags:Da Vinci, Dell, WPP

Da Vinci

Posted December 27, 2007

We’ve heard of our first non-WPP professional getting approach for the Da Vinci agency. He/she turned it down. Have you been approached? Do tell… Anonymity guaranteed.

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Tags:Da Vinci, Dell, WPP

Sorrell: New Radicals fan?

Posted December 6, 2007

WPP boss Sir Martin Sorrell discussed the Da Vinci agency at the UBS Media Conference, AdAge .

Once again, he used the term, Fremenies, the slang originated by one-hit wonder the New Radicals (who knew?) and popularized by Sex and the City, again to describe WPP’s relationship with Google.

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Tags:Da Vinci, Dell, Sir Martin Sorrell, WPP

Dell, addendum

Posted December 3, 2007

One important thing that may not have gotten across in my story: while this means that WPP, through its new agency, will receive those $4.5 billion in billings (over three years), Dell marketing executives said they expect for the company to still work with a number of outside, niche agencies going forward. The difference is that the responsibility for organizing, paying, and, I believe, selecting those agencies will be handled by WPP. Dell might say, “We need a multicultural agency for this upcoming campaign, and Da Vinci (or whatever it becomes) doesn’t have a strong enough capability in that area.” Now, theoretically, they could select any agency to work on the account, but WPP might be inclined to reach for a niche agency in its structure. There are obviously a lot of things to watch.

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Tags:Da Vinci, Dell, WPP

Da Vinci - your thoughts

Posted December 3, 2007

The proverbial ink is still dry on the agreement, between Dell and WPP, to create super-agency Da Vinci. What are your thoughts about the move? Will it succeed or fail? Is it better for agencies, in general, and the PR discipline, specifically? Send in your thoughts.

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Tags:Dell, WPP

Dell selects WPP

Posted December 2, 2007

ROUND ROCK, TX: Dell has selected WPP Group to co-create a stand-alone agency that will provide all marketing communications solutions for the computer hardware and systems manufacturer. Dell will invest $4.5 billion in billings in the agency over the next three years. For exclusive interviews with Dell marketing executives, click here.

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Tags:Dell, WPP

The Cycle

For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek’s editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

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