Haymarket Media, Inc.
Subscribe Issue Archive Contact Us About Us Advertise Affiliates PRWeek UK PRReport Germany PRWeek Asia
 
PRWeek US
  • Home
  • News
    •  Analysis
    •  In Brief
    •  Sectors
    •  Podcasts
    •  Newsletters
  • Features
    •  Cover Stories
    •  Opinion
    •  Web Exclusives
    •  Roundtables
  • Reports
    •  Agency Excellence Survey
    •  Agency Business Report
    •  Salary Survey
    •  Marketing Management Survey
    •  CEO Survey
    •  Diversity Survey
    •  Cause Survey
    •  Power List
    •  Career Guide
  • Blogs
    •  The Cycle
    •  The Editor's Blog
    •  Page Views
  • Events
    •  PRWeek Awards
    •  Webcasts
    •  Conferences
  • Jobs
  • Directory
  • Subscribe
    •  Customer Service
    •  Newsletters
  • About Us
  • Podcasts
  • Hot Topics:
  • Healthcare
  • Consumer
  • Technology
  • Media
  • Public Affairs
  • Corporate
  • Green
  • 2008 Campaign
Login | Register  
Home > Blogs > The Cycle
The Cycle

Coke bulks up its health, wellness messaging with fitness show

Posted December 28, 2007

Coke announced today that it has entered into a two-year sponsorship agreement with on-demand fitness network, Exercise TV. The agreement takes effect on the first of the year.

As part of its agreement with Exercise TV, Coke’s Enviga green tea and brand images will appear on some of the channel’s 200 workout shows. The two will also create original Enviga programming, USA Today reports. Other elements of the agreement include exclusive content for MyCokeRewards.com. Some of the company’s non-cola product lines are Minute Maid, Powerade, Enviga and Dasani.

Financial terms of the agreement were not disclosed.

Coke, like many other companies who get knocked by health and wellness advocates, has been looking to expand its portfolio to include products that will appeal to the health-conscious consumer and did so earlier this year with its purchase of Glaceau, which own Vitaminwater.

Related Posts
  • Wellness Week kicks off with exclusive event
    Wellness Week kicks off on January 13th, just as health and fitness are on top of everyone’s minds...
  • Coke employees blog from Beijing Games
    It's no surprise that Coca-Cola, as a long-time sponsor of the Olympics, created a massive PR, adver...
  • The science of food
    This week we reported in a news brief that H&K has partnered with Nutrition & Culinary Consu...
  • Coke wants to recycle everything
  • Versace illness a wake-up call?

Filed under: Consumer, Corporate Reputation, Food and Beverage

Tags:Coca-Cola

Apple ends the year looking quite ripe

Posted December 28, 2007

After another stellar year you’d think Apple might ease up a bit during the last few days of the year and take some time off from brokering new deals to bask in the glory of selling God only knows how many iPods and iPhones during the holidays. Think again.

During the last week of the year not only did the company’s stock manage to hit a new high of more than $200 a share, but it has also into an agreement with 20th Century Fox for digital movie rentals.

And rumor has it that there will be more than one major movie studio will be on stage with Steve Jobs at at the company’s Macworld Exhibition in mid-January to promote the new Apple movie rental service. Companies like Amazon and Movielink have managed to maintain a dominant position over Apple in the area of digital movie rental service. But it now appears that Apple is poised to make a major move in the space. If Amazon and Movielink want to keep the upper hand they would be wise to follow Apple’s example of not resting.

Related Posts
  • RIP RW Apple
    RW Apple, the iconic New York Times journalist, has died at age 71. Apple is one of the cast of cha...
  • 1-18-08
    Last week, I was in a movie theater waiting for Transformers to start when what appeared to be anot...
  • Critics question Apple’s strategy
    Apple has taken a beating from critics on the way it handled this week’s announcement that Steve J...
  • Survey says, “I’d like to argue with Microsoft”
  • Mets fans fight to keep the big apple alive

Filed under: Consumer, Corporate Communications, Technology

Gold leggings and immigration reform

Posted December 28, 2007

American Apparel founder Dov Charney fears not that the liberal persona he’s attaching to his brand and advertising, literally, will hurt sales of the high-wasted leggings, baggy cotton t’s, and trendy accessories. In fact, the buzz, controversy, and liberal message – a recent New York Times ad invoking immigration reform – for the casual and somewhat alternative brand could provoke sales among its relatively young buyers. However, while other viewers and I might speculate on the possible effect of the ad on the business, Charney tells WWD he’s not sure what impact the ad will have in that area. According to his quotes in this WWD story; his past comments that politics don’t sell; and good common sense following a close read of the ad, Charney’s intentions exceeded the financial.

“It’s important that business leaders and celebrities start talking about this issue. From an academic, human and economic point of view, this is good information to put out there on behalf of our corporation.”

However, WWD also reports that Charney wasn’t quite prepared to deal with the resulting attention. “I am thinking it through. I want to see if I can play a role in bringing some intelligence in this issue,” he told the fashion trade, also comparing the act to Levi’s desegregating its factories in San Francisco during the civil rights movement.

“Why did Levi’s do it? Probably because it was the right thing to do at the time. And they became known as a company that represented what America was all about,” said Charney. “What Levi’s was to San Francisco, we aspire to be to Los Angeles.”

Related Posts
  • Holding the FDA’s hand
    An interesting piece in Sunday's New York Times examined the rise of Dr. Steven Nissan, who is becom...
  • A Minuteman on spin patrol
    Jim Gilchrist is on the offensive, saying that he hopes we, the public, won't "fall for media's spin...
  • Hispanics eye Clinton, Giuliani, and immigration in ‘08 election
    Hispanic PR Wire has just released the results of its survey, "The pulse of Latino press: A cross-se...
  • Arthur W. Page Society dinner
  • Reach for the Skyy during competitors’ downfall

Filed under: Advertising, Arts & Entertainment, Consumer, Culture, Diversity

Tags:American Apparel, immigration, WWD

Book of Lists (continued)

Posted December 28, 2007

As previously discussed, this year we introduced a new category to the Book of Lists - Web sites that annoyed (as of December 3). One of our selections was Waggener Edstrom, for their homepage design. They’ve now changed it - and it is much, much better. Waggener Edstrom, yours is no longer a Web site that annoys. We will make sure to keep track of our other entrants to see if they’ve changed up theirs.

Related Posts
  • Top 10 answers from Victor Navasky
    For my upcoming media analysis on the reviled world of magazine lists, I sent some questions about h...
  • Lists… oh yeah
    Since we're all about lists here this week, and it's getting play elsewhere, enjoy this link to Pier...
  • Coyne’s fresh look
    When we did our Book of Lists last year, we pointed out five agency Web site we disliked. I promised...
  • Book of lists: updates part II
  • PRWeek’s List, Book (of)

Filed under: Web sites

Tags:Waggener Edstrom, Web sites that annoyed

Markets to watch in 2008

Posted December 28, 2007

Video rental - both mail and online

Wal-Mart it is shuttering its online movie download service.

Blockbuster has raised prices for its Total Access service.

News Corp and Apple have entered into a deal to offer Fox movie rentals online.

What markets are you watching in 2008?

Related Posts
  • NIRI Conference - Monday comes to an end
    The globalization theme I mentioned in my previous entry continued when Michael Oxley (yes, the SOX ...
  • Lists… oh yeah
    Since we're all about lists here this week, and it's getting play elsewhere, enjoy this link to Pier...
  • Editors’ Choice: Da Vinci
    We've released out 2008 prognostications, in the form of two features: Editors' Choice (Da Vinci; ho...
  • Publicis CEO says no major acquisitions in early ‘09
  • SEC goes global

Filed under: Arts & Entertainment, Product Launch

Tags:Apple, Blockbuster, News Corp, Video rental, Wal-Mart

When the correction is (almost) larger than the post

Posted December 27, 2007

The NYT’s Virginia Heffernan - - had to issue a major one, on a story about Neo-Nazis and Ron Paul. We’ll wait for the ombudsman to weigh in on this one before making a judgment, but it’s our belief that if you’re doing a story alleging a Presidential candidate is meeting with white supremacists, you might want to check with the candidate’s camp first.

Related Posts
  • Check yourself before you wreck yourself, WSJ
    Last week, Merrill Lynch achieved a rare goal: They got the WSJ to run a correction on a front page ...
  • NOAA PR critic Proenza on leave from* Hurricane Center
    Bill Proenza, the head of the Miami-based National Hurricane Center who complained about money spent...
  • Maddow takes on Burson (again)
    In an internal memo by Burson-Marsteller CEO Mark Penn, which PRWeek obtained last week, the agency'...
  • ‘Really want this to go away quickly!’
  • DC madam story fizzles out … for now

Filed under: 2008 Campaign, Journalism 2.0, Media

Tags:New York Times, Ron Paul, Virginia Heffernan

Campaign quicksand

Posted December 27, 2007

Former Arkansas Gov. Mike Huckabee’s campaign manager and media relations team is in a bit of bind this week. The campaign has to address why they won’t release Huckabee’s sermons while he served as a Baptist pastor. Maybe they can’t. Perhaps they don’t exist anymore. But the campaign is faced with the dilemma of how to approach this recent Mother Jones article about its refusual to provide the sermons.

From a communications standpoint, how to proceed is no easy task. If they release the sermons, it opens the former governor up for ridicule on his religious beliefs, a sensitive issue given the role of the evangelical vote in deciding the 2004 presidential election. If they refuse to release the sermons, it opens up Huckabee for ridicule that he has something to hide.

In the end, the campaign will have to decide on its messaging strategy for the presidential hopeful. Will they spin the message that Huckabee is unafraid of exposing who he truly is, and what he believes? Or will the message be that Huckabee is smart enough not to provide his political enemies with more potential ammunition?

Related Posts
  • PR advice for the Obama campaign
    Leah McElrath Renna, managing partner at Renna Communications, posted an Op-Ed on the Huffington Pos...
  • Taking the anarchy out of campaign blogging
    The first rule of blogging, at least on many political blogs, is that there is no such thing as a ru...
  • Hillary Clinton campaign foot-stompin’
    As Wonkette notes, the Hillary Clinton campaign Web site is trying to get interactive with visitors ...
  • Healthcare campaign garners Obama’s support
  • He’s baaack…

Filed under: 2008 Campaign, Politics, Public Affairs

Da Vinci

Posted December 27, 2007

We’ve heard of our first non-WPP professional getting approach for the Da Vinci agency. He/she turned it down. Have you been approached? Do tell… Anonymity guaranteed.

Related Posts
  • Da Vinci - your thoughts
    The proverbial ink is still dry on the agreement, between Dell and WPP, to create super-agency Da Vi...
  • Editors’ Choice: Da Vinci
    We've released out 2008 prognostications, in the form of two features: Editors' Choice (Da Vinci; ho...
  • New Da Vinci name not yet decided
    Kelly McGinnis, global lead for Da Vinci PR, told PRWeek today the agency has not yet made a decisio...
  • Sorrell: New Radicals fan?
  • Dell, addendum

Filed under: Agency-client relationship, Corporate Communications

Tags:Da Vinci, Dell, WPP

Lists… oh yeah

Posted December 26, 2007

Since we’re all about lists here this week, and it’s getting play elsewhere, enjoy this link to Pierce Mattie’s 20 publications to watch in 2008. For the record, PRWeek’s list of publications to watch is much smaller: PRWeek.

Related Posts
  • Hello all. I've suddenly rediscovered Twitter. I may lose my way again, but, in the meantime, you ca...
  • Top 10 answers from Victor Navasky
    For my upcoming media analysis on the reviled world of magazine lists, I sent some questions about h...
  • Coyne’s fresh look
    When we did our Book of Lists last year, we pointed out five agency Web site we disliked. I promised...
  • Book of lists: updates part II
  • Book of Lists (continued)

Filed under: Media

Tags:magazines, Pierce Mattie, PRWeek

Media training 101

Posted December 26, 2007

Will Smith apparently did not get the memo that celebrities should never, never, never try to make a , unless it is to say how the man was evil and reprehensible. No one has ever said, “Wow, Mr. Celebrity, that was an astute comment about Hitler.” It appears that the ADL has accepted his explanation/clarification, but it could have all been avoided if he merely said, “I’m an action movie star and I shouldn’t be discussing weighty matters.”

Related Posts
  • PR advice for the Obama campaign
    Leah McElrath Renna, managing partner at Renna Communications, posted an Op-Ed on the Huffington Pos...
  • Social media for dummies
    On Tuesday, PRWeek's editor-in-chief Keith O’Brien moderated a mediabistro.com panel, "The Custome...
  • Back from Toronto
    Gideon Fidelzeid and I were in Toronto last week for our first-ever roundtable in that city. Topic n...
  • Will The Objective reach Blair Witch status?
  • Chandler Chicco, cont’d

Filed under: Arts & Entertainment, Crisis Communications, Culture

Tags:bad ideas, media training, Will Smith

Next Page »

The Cycle

For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek’s editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

Tags
AIG Apple Associated Press Baltimore Sun Barack Obama Burson-Marsteller California CBS Chicago Tribune CNN Congress Dell Edelman Editor & Publisher Fleishman-Hillard Hillary Clinton Huffington Post IR John McCain Keith Olbermann Los Angeles Los Angeles Times Marcus Brauchli Mark Penn Microsoft MSNBC News Corp New York Post New York Times NIRI Porter Novelli PRSA PRWeek PRWeek Awards Scott McClellan The New York Times Tribune Co. Wall Street Journal Washington Post Weber Shandwick WPP Yahoo

RECENT POSTS

Studios still beholden to TV spend

Marketing in a recession (or depression)

SAG and AMPTP reach agreement

Highs and lows of marriage

NYT looks at drug ad confusion among marketers



Authors
  • Aarti Shah (88)
  • Alexandra Bruell (79)
  • Beth Krietsch (5)
  • Erica Iacono (13)
  • Frank Washkuch (135)
  • Gideon Fidelzeid (2)
  • Hamilton Nolan (8)
  • Irene Chang (57)
  • Jaimy Lee (36)
  • Keith O'Brien (115)
  • Kimberly Maul (162)
  • Marc Longpre (1)
  • Matthew McGevna (2)
  • Michael Bush (91)
  • Nicole Zerillo (36)
  • Randi Schmelzer (1)
  • Rose Gordon (40)
  • Ted McKenna (90)
  • Tonya Garcia (139)

Archives
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007
  • July 2007
  • June 2007
  • May 2007
  • April 2007
  • March 2007
  • February 2007
  • January 2007
  • December 2006
  • November 2006
  • October 2006
  • September 2006

Categories
  • 1
  • 2008 Campaign
  • Advertising
  • Agency-client relationship
  • All PRWeek blogs
  • Announcements
  • Arts & Entertainment
  • Automotive
  • Awards
  • Blogs
  • Branding
  • Careers
  • Consumer
  • Corporate Communications
  • Corporate Reputation
  • Crisis Communications
  • CSR
  • Culture
  • Diversity
  • Education
  • Events
  • Financial/IR
  • Food and Beverage
  • Green
  • Guerilla/WOM
  • Healthcare
  • HR
  • Industry/Energy
  • Internal Communications
  • International
  • Journalism 2.0
  • layoffs
  • Lobbying
  • Marketing
  • Measurement/Monitoring
  • Media
  • Miscellaneous
  • Mobile Marketing
  • Multicultural
  • Music
  • New Media
  • Partially there
  • Politics
  • Product Launch
  • PRWeek
  • PRWeek Awards
  • Public Affairs
  • Public Relations
  • Social Media
  • Sports
  • Technology
  • Travel
  • Viral Video
  • Web sites

  • Blogroll

    • WordPress.com
    • WordPress.org

Home | News | Newsletters | Blogs | Directory | PR Jobs | Events | Subscribe | Contact Us | About Us | Editorial Calendar | Reprints | Advertising

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions