The Cycle

PR advice for the Obama campaign

Leah McElrath Renna, managing partner at Renna Communications, posted an Op-Ed on the Huffington Post yesterday titled, “For God’s Sake , Get on Message! Ten Tips for the Obama Campaign.”  She writes: “As a Democrat, I am nervous and on the verge of desperation. As a media relations professional - someone who does messaging and media training for a living -I am simply puzzled. This is not hard stuff.” She then proceeds to give the Obama campaign advice it needs to follow if it has any hope of defeating Sen. McCain. While Renna’s political leanings are clearly Democratic, the points she makes are useful for any political campaign, or for that matter any campaign at all. It’s a reminder that in politics, a little PR 101 can go a long way.

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