PRWeek Awards honor industry at large
More often than not, PR pros redirect the spotlight away from their own achievements and onto their clients’ successes. Occupational hazard aside, the 2009 PRWeek Awards provided PR pros with the opportunity to put their own accomplishments front and center and celebrate an industry’s overall excellence. During my second Awards, it was a real pleasure to hear the enthusiastic applause for agencies in the midst of challenging (and highly scrutinized) projects, like Fleishman Hillard’s win for assisting with Bumble Bee Foods’ Castleberry’s National Food Recall, or small agencies, like Dig Communications, be lauded in their own right. Above all, what the the 2009 Awards did best was showcase the value created by all the nominated agencies, win or lose, and the industry at large.