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Home > Blogs > The Cycle
The Cycle

Anheuser-Busch, In-Bev merger moves forward

Posted November 13, 2008

After months of talk, Anheuser-Busch took some of its final steps to merge with the Belgian company, InBev, yesterday, after a majority of the US brewers’ shareholders approved the sale. While AB shareholders are set to cashout at $70 per share with the establishment of the , questions arise concerning how the new company will effectively market AB’s brand portfolio, like Budweiser, which was once leveraged as family owned and quintessentially American. Reportedly, InBev will seek to further globalize the marketing strategy of Budweiser and Bud Light.

The eventuality of the sale became evident to PRWeek, last month, after an e-mail was received from SaveBudweiser.com, a Web site protesting the globalization of the brand, in which the owners announced their decision to auction off the domain name and provide the earnings to military relief organizations.

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Filed under: Branding, Consumer, Food and Beverage

Tags:Anheuser-Busch, Bud Light, Budweiser, InBev, merger, SaveBudweiser.com

Save SaveBudweiser.com

Posted October 30, 2008

SaveBudweiser.com, one of the Web sitesthat popped up when InBev made its originalbid for Anheuser-Busch, is now up for sale itself. The domain name, which expires May 25, 2009, will be auctioned off on eBay, with the proceeds going to military charities Children of the Fallen Soldiers Relief Fund, USA Cares, and Heroes at Home.

Owned by Daniel and Wren Fowler, SaveBudweiser.com collected signatures against the InBev sale, which is expected to close by the end of the year, and protested the possible loss of American jobs. The site is currently going for $0.99 and has three more days left of the auction.

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Filed under: Food and Beverage, Media, Technology, Web sites

Tags:Anheuser-Busch, Ebay, InBev, SaveBudweiser.com

Anheuser-Busch agrees to InBev offer

Posted July 14, 2008

Anheuser-Busch, America’s largest brewer, has to InBev’s sale bid for $52 billion. The dateline in Anheuser’s press release for the first time read Leuven, Belgium, InBev’s headquarters, above the announcement of Anheuser-Busch InBev’s merger into one of the world’s largest consumer products company. Questions still linger over what the backlash will be from politicians and consumers unwilling to support the transition.

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Filed under: Branding, Consumer, Corporate Communications, Corporate Reputation, Food and Beverage

Tags:Anheuser-Busch, InBev, merger

InBev rejected, as earlier reported

Posted June 27, 2008

On Thursday, the board of Anheuser Busch rejected InBev’s unsolicited $46.3 billion offer as “financially inadequate,” several days earlier than the Wall Street Journal initially . This early rejection seems to have been spurred by InBev’s filing , yesterday, in Delaware Chancery Court, where the Budweiser manufacturer is incorporated. With the declaratory judgment, InBev seeks to enable shareholders, like James Mayfield, to dismantle its board without cause, not that that would make matters much better.

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Filed under: Consumer, Corporate Communications, Corporate Reputation, Crisis Communications, Food and Beverage

Tags:Anheuser-Busch, declaratory judgment, InBev, take over, The Wall Street Journal

Save Bud campaign nabs major headlines

Posted June 13, 2008

As Belgium-based InBev made its desire to acquire Anheuser-Busch after weeks of a patriotic-inspired campaign seems determined to stop it.

“The heartland of America doesn’t take to foreign ownership easily,” Scott Goodson, founder and chief executive of StrawberryFrog, a branding firm in New York told Business Week.

Two Web sites to “save Bud” from foreign takeover recently appeared: SaveBudweiser.com and SaveAB.com. Read more »

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Filed under: Branding, Consumer, Financial/IR, Public Relations

Tags:Anheuser-Busch, InBev

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For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek’s editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

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