Haymarket Media, Inc.
Subscribe Issue Archive Contact Us About Us Advertise Affiliates PRWeek UK PRReport Germany PRWeek Asia
 
PRWeek US
  • Home
  • News
    •  Analysis
    •  In Brief
    •  Sectors
    •  Podcasts
    •  Newsletters
  • Features
    •  Cover Stories
    •  Opinion
    •  Web Exclusives
    •  Roundtables
  • Reports
    •  Agency Excellence Survey
    •  Agency Business Report
    •  Salary Survey
    •  Marketing Management Survey
    •  CEO Survey
    •  Diversity Survey
    •  Cause Survey
    •  Power List
    •  Career Guide
  • Blogs
    •  The Cycle
    •  The Editor's Blog
    •  Page Views
  • Events
    •  PRWeek Awards
    •  Webcasts
    •  Conferences
  • Jobs
  • Directory
  • Subscribe
    •  Customer Service
    •  Newsletters
  • About Us
  • Podcasts
  • Hot Topics:
  • Healthcare
  • Consumer
  • Technology
  • Media
  • Public Affairs
  • Corporate
  • Green
  • 2008 Campaign
Login | Register  
Home > Blogs > The Cycle
The Cycle

PRWeek Awards honor industry at large

Posted March 10, 2009

More often than not, PR pros redirect the spotlight away from their own achievements and onto their clients’ successes. Occupational hazard aside, the 2009 PRWeek Awards provided PR pros with the opportunity to put their own accomplishments front and center and celebrate an industry’s overall excellence. During my second Awards, it was a real pleasure to hear the enthusiastic applause for agencies in the midst of challenging (and highly scrutinized) projects, like Fleishman Hillard’s win for assisting with Bumble Bee Foods’ Castleberry’s National Food Recall, or small agencies, like Dig Communications, be lauded in their own right. Above all, what the the 2009 Awards did best was showcase the value created by all the nominated agencies, win or lose, and the industry at large.

Related Posts
  • PRW Awards: Morale booster
    Even after three years of attending the PRWeek awards, one of the most amazing things to me is how t...
  • The Oscars, but more fun
    One comparison heard often at the PRWeek Awards is that the event is “the Oscars of the public rel...
  • PRWeek Awards - final week to submit
    If you haven't already submitted your entries for the PRWeek Awards, this is the last week. Final...
  • At the Anvils
  • Awards: a recap

Filed under: Blogs, Corporate Reputation, Culture, PRWeek, PRWeek Awards

Tags:2009, Dig Communications, Fleishman-Hillard, PRWeek Awards

PRWeek Awards - who wasn’t excited?

Posted March 6, 2009

I didn’t know what to expect going into the PRWeek Awards last night - it was my first year attending the event - but I have to say that I was impressed with how excited every single person I spoke to was.

My highlights for the night?

The guy from LaunchSquard conducting video interviews and asking which firm would win Boutique PR Agency of the Year. (His firm did!) Meeting Shannon Riggs, this year’s Young PR Professional of the Year, who flew in all the way from Oregon to attend the awards.

And, Coyne PR, this year’s Awards darlings. I met Tom Coyne for the first time early in the night and the first thing he did was let me know that his tables would be having a pretty good time. He was right. Coyne’s sheer excitement, I think, made everyone remember how lucky they are that they get to be a part of this industry.

Related Posts
  • The Oscars, but more fun
    One comparison heard often at the PRWeek Awards is that the event is “the Oscars of the public rel...
  • Awards - what the industry needed
    PRWeek had its Awards show last night. Oh, you didn't hear? More than one person told me that they w...
  • A good time was had by all
    Last night's awards ceremony seemed to start on a note of exuberance that escalated as the night wor...
  • PRWeek Awards
  • PRW Awards: Givin’ up my wows

Filed under: PRWeek, PRWeek Awards

Tags:2009 PRWeek Awards, Coyne PR, Lane PR, LaunchSquad

Awards - what the industry needed

Posted March 6, 2009

PRWeek had its Awards show last night. Oh, you didn’t hear? More than one person told me that they were so excited by the turnout (down a bit from last year, but still packed house). True, the situation out there can be dire, but it gave the industry an opportunity to cheer on colleagues and celebrate winning campaigns.

I definitely noticed more people trading notes and talking openly about their company’s/client’s strategy. A recession is not the time to be confident in one’s own infallibility. So it was great to hear the war stories and campaign tactics that aren’t usually discussed in company (especially to a journalist).

A special thanks, of course, to our wonderful chair: General Mills CMO Mark Addicks. The industry thanks you for your service.

Related Posts
  • PRWeek Awards honor industry at large
    More often than not, PR pros redirect the spotlight away from their own achievements and onto their ...
  • Awards are just a starting point
    The PRWeek Awards provided PR professionals with a moment to stop to acknowledge industry achievemen...
  • A night to remember
    Last night was my fifth (!) PRWeek Awards, and I have to say that it was definitely one of the best....
  • PRW Awards: A wonderful crowd
  • PRWeek Awards - who wasn’t excited?

Filed under: PRWeek, PRWeek Awards

Tags:Mark Addicks

PRWeek Awards: Getting to know some great people

Posted March 6, 2009

Last night was my first PRWeek Awards and the evening really was a lot of fun! From hearing the excitement from agencies and companies as their hard work was recognized (here’s to you, Coyne!), to sipping cocktails and swapping stories with great PR pros, I had a great time. I’ve been at PRWeek for a little less than a year, so I’m still putting faces to names and getting to know people outside of a last minute phone call to get a quote. I enjoyed talking about our Awards dresses with Lisa Sepulveda, CEO of Euro RSCG Worldwide PR, and had plenty of laughs with the hilarious Julian Green, director of media relations of Miller Coors. From ringing the Nasdaq bell earlier this week to laughing over cocktails at the After Glow last night, it’s been a great couple of days of getting to know you all a little bit better. And that’s been great!

Related Posts
  • PRWeek Awards
    As this was my first time attending the PRWeek Awards, I was shocked by the number of people in atte...
  • It’s all about the judges
    Another year, another PRWeek Awards. It struck me, this time around, how many people commented on th...
  • Post-awards debrief
    Last night was my first time at the PRWeek Awards - and wow. What a show. I met so many great peopl...
  • PRW Awards: Givin’ up my wows
  • PRW Awards: A wonderful crowd

Filed under: Arts & Entertainment, Awards, Events, PRWeek, PRWeek Awards

Tags:PRWeek Awards

Post-awards debrief

Posted March 6, 2009

Last night was my first time at the PRWeek Awards - and wow. What a show. I met so many great people:  the PR team at McDonald’s, Viacom, George Washington University, Pfizer, and a great agency leaders, as well as folks from PRNewswire, DS Simon, and KRC Research. While the reception was a whirlwind of meet-and-greets, dinner turned serious as folks waited to hear who took home the awards. Check ‘em out here.

My table included Rick French (FWV), Shannelle Armstrong from Sears, Lynn Hanessian (Zeno), Patrice Tanaka (CRT/Tanaka), and a number of other great folks. We cheered on everyone, though it was really unnecessary because we were seated next to that rowdy group of nine Coyne PR tables. Yes, nine! I saw Tom Coyne at the reception, and he told me about his nine tables. “Well, I told the staff if we were ever up for agency of the year, I’d bring them all,” - to paraphrase. Of course, a roar went up when the firm took home Midsize PR Agency of the Year. That was followed shortly by some wild screaming at the group of Edelman tables when it won first Large PR Agency of the Year, and then the top prize of Agency of the Year.

Related Posts
  • Awards: a recap
    The PR community awoke this morning a little tired and, hopefully, happy about the work rewarded las...
  • Awards are just a starting point
    The PRWeek Awards provided PR professionals with a moment to stop to acknowledge industry achievemen...
  • PRW Awards: Givin’ up my wows
    By Chris Silva This was my first PRWeek Awards and I was thoroughly impressed. Not so much by the f...
  • PRWeek Awards
  • It’s all about the judges

Filed under: Arts & Entertainment, Awards, Events, PRWeek, PRWeek Awards

Tags:PRWeek Awards

More on the comms effort behind the pirate hijacking of the Biscaglia

Posted February 18, 2009

This week’s news analysis focuses on the communications effort behind the safe release of all 28 crew members aboard the Biscaglia, a cargo ship that was hijacked by Somali pirates in November 2008. As evidenced by this story, communications played a key role in the successful resolution of this situation. However, there were a few more comms points that we didn’t have a chance to include that are important to note.

CJP credits the language skills of its account executive Gauri Mundkur, who was able to speak Hindi with some of the families. In a global world, multilingualism is sure to continue to be of importance in all sorts of communications.

James Christodoulou, CEO of Shipping Enterprises Corp, stressed the importance of face-to-face meetings during his conversations with PRWeek. The story notes his trip to India (a whirlwind 72 hours when he met with families) at the beginning of January, but he also made another trip with members of his team when the crew members returned home. Meeting with the families in-person made them trust Christodoulou and his team even more. He says crew members have even asked to sail with his company again on future trips.

The mental and emotional well-being of the crew was just as important to Christodoulou and his team as the physical well-being.

“When I look at a measure of success, I have to look at the physical and mental and emotional state of the crew and their families at the end of this ordeal,” he said.

Related Posts
  • Pirate specialists hire PR help
    Perhaps hoping to ride the wave of media savvy of pirate spokesman Sugale Ali, Drum Cussac, a compan...
  • Result does not diminish effort
    For the second time in as many attempts, Pyeongchang very narrowly lost out on its bid to host the W...
  • Comms assists homebuilders merger
    Good news today, given the abysmal state of the M&A business. Homebuilders Pulte Homes and Cent...
  • Yoox introduces Earth Day comms initiative
  • Israel’s comms efforts

Filed under: Crisis Communications, PRWeek

Tags:Biscaglia, CJP Communicatons, pirates, Shipping Enterprises Corp

Join in the measurement discussion

Posted January 30, 2009

Based on conversations I’ve had with a number of people in the industry, measurement (and measurement during this recessionary economy) is a hot topic. Join me and PR executives from SAP, FedEx, and Weber Shandwick on February 17 where we’ll be discussing this topic via Webcast. Details are below, including a link to register:

Measurement in an uncertain economy

Historically, PR measurement was one of the first things to go when organizations cut budgets. But smart PR client-side professionals are making the compelling case to their bosses that measurement is even more important during times of uncertainty. These PR professionals will discuss the cases they make for measurement, how it impacts the bottom line, and will show the audience how to answer questions that might come from their clients or the C-suite.

Date: Tuesday, February 17, 2009
Time: 1pm est/10am pst

Featured speakers:
Saswato Das, director, global communications, SAP AG
Bill Margaritis, SVP of worldwide communications and IR, FedEx
Tim Marklein, executive VP, measurement & strategy, Weber Shandwick

Related Posts
  • Nolan on the road: Measurement important, not terribly exciting
    At a presentation today with the perhaps overly mythical title "Measurement: Our Holy Grail," Peter ...
  • Comparing notes on PR measurement
    As previously mentioned, I spent yesterday at the 5th Annual Summit on Measurement, hosted by the In...
  • If you're on Facebook, you can join our group here. If you're on LinkedIn, you can join my network h...
  • Announcing announcement plans to plan
  • Are you on the list?

Filed under: Announcements, Events, Journalism 2.0, Measurement/Monitoring, PRWeek

Tags:FedEx, measurement, PRWeek, recession, SAP, Webcast, Weber Shandwick

Publicis CEO says no major acquisitions in early ‘09

Posted December 31, 2008

More news of holding company slow-downs: Publicis Groupe does not intend to make “major acquisitions in the months to come,” CEO Maurice Levy told CNBC, last week, in response to a question about the company’s strength in emerging markets.

The company is currently in negotiations for future acquisitions in markets, such as China and India, but these businesses would be “comparatively limited” and added “just to strengthen our current operations,” Levy said.

Also, Levy noted that emerging markets are still on the rise by approximately 7 or 8 % and digital is “still [in]double digit growth.”  The growth in these two areas, according to Levy, will help bolster the company against the downward spiral of traditional media and “mature economies.”

This report aligns with Levy’s previously cautious predictions for difficulties in early 2009, reported by PRWeek.

Related Posts
  • Publicis acquires Kekst
    NEW YORK: Publicis Groupe has acquired corporate and financial PR firm Kekst and Company. Kekst will...
  • Publicis-WPP spar, via FT
    Oh snap! In case you missed it, here's a link to an FT storyfrom earlier this week, which includes a...
  • Spotlight on Publicis
    This month's issue of Fast Company takes a look at Publicis Group and their January '07 interactive ...
  • Honeyshed shuts down
  • Debate is healthy

Filed under: Advertising, Agency-client relationship, Corporate Communications, PRWeek, Public Relations

Tags:acquisitions, holding company, Publicis Groupe

Social media for dummies

Posted December 11, 2008

On Tuesday, PRWeek’s editor-in-chief Keith O’Brien moderated a mediabistro.com panel, “The Customer is the Company: How Social Media is Changing Business”. Among the seven panelists were Craig Newmark, Craigslist founder and customer service rep; Tony Hsieh, CEO of Zappos; and Jeff Howe, contributing editor at Wired and “crowdsourcing” expert.

The panel touched upon your typical social media issues - why/how/when to use, when to separate corporate and personal blogs and Twitter accounts, ROI, etc. - but the techy talk seemed to fall flat next to Hsieh’s passion for customer service and a discussion about Zappos’ internal comms and hiring strategy (and Keith’s jokes about robots, of course). At the end of the first week of the four-week long new employee orientation, which includes customer service training, Zappos offers employees $2,000 to quit to weed out those who aren’t completely dedicated to the concept of service and the brand– seriously!

While Hsieh focused less on social media than on how Zappos’ corporate culture - customer service and a positive staff energy - contributes to its success, it’s well known that the company served as a social media pioneer, using Twitter for customer interaction. So Zappos serves as a model that success in the digital age can also be rooted in Stone Age values.

Related Posts
  • Agency Business Report: the trailer
    To get you amped for our Agency Business Report (available Monday), here are some interesting quotes...
  • We all know how important social networks are becoming for both social activities and in business. W...
  • Microsoft calls social media review ‘an exercise’
    PRWeek UK has reported that Microsoft is rethinking its global media strategy, as a way to improve ...
  • Horn Group raises longstanding issues for industry

Filed under: Branding, Consumer, Events, HR, Internal Communications, PRWeek, Web sites

Tags:Mediabistro, PRWeek, Social Media, Zappos

Healthcare panel focuses on social media, CSR, and drug safety communciations

Posted November 24, 2008

On November 6, Erica Iacono and I traveled to Philadelphia to host PRWeek’s healthcare roundtable and a panel discussion. The roundtable, which is scheduled to appear in our December 1 print issue, covered everything from the FDA’s view on social media to how pharmaceutical companies need to educate reporters about drug safety issues.

The panel, which was open to the public, featured an hour-long discussion with Laurie Hurley, MD of the New York office of Resolute Communications; Gwen Fisher, assistant VP of PR at Wyeth Pharmaceuticals; and Ray Kerins, VP of worldwide communications at Pfizer.

I’ve posted two podcasts (here and here) and a video where the three discuss the merits of social media for Big Pharma.

Related Posts
  • Pfizer announces acquisition of Wyeth, launches biopharma Web site
    Pfizer, the world's largest drug maker, enhanced its pipeline with the announcement that it will acq...
  • CCA hosts social media panel
    Last night, Chandler Chicco Agency hosted a media panel for staff and pharmaceutical clients at its ...
  • A stronger, tougher FDA
    You may not have noticed, but the FDA may be about to see the biggest overhaul to its powers in many...
  • Merck setback
  • Dell launches social media solutions site for healthcare IT

Filed under: CSR, Corporate Communications, Corporate Reputation, Healthcare, Journalism 2.0, Media, New Media, PRWeek, Public Relations, Social Media

Tags:Pfizer, PRWeek, Resolute Communications, Wyeth Pharmaceuticals

Next Page »

The Cycle

For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek’s editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

Tags
AIG Apple Associated Press Baltimore Sun Barack Obama Burson-Marsteller California CBS Chicago Tribune CNN Congress Dell Edelman Editor & Publisher Fleishman-Hillard Hillary Clinton Huffington Post IR John McCain Keith Olbermann Los Angeles Los Angeles Times Marcus Brauchli Mark Penn Microsoft MSNBC News Corp New York Post New York Times NIRI Porter Novelli PRSA PRWeek PRWeek Awards Scott McClellan The New York Times Tribune Co. Wall Street Journal Washington Post Weber Shandwick WPP Yahoo

RECENT POSTS

Studios still beholden to TV spend

Marketing in a recession (or depression)

SAG and AMPTP reach agreement

Highs and lows of marriage

NYT looks at drug ad confusion among marketers



Authors
  • Aarti Shah (88)
  • Alexandra Bruell (79)
  • Beth Krietsch (5)
  • Erica Iacono (13)
  • Frank Washkuch (135)
  • Gideon Fidelzeid (2)
  • Hamilton Nolan (8)
  • Irene Chang (57)
  • Jaimy Lee (36)
  • Keith O'Brien (115)
  • Kimberly Maul (162)
  • Marc Longpre (1)
  • Matthew McGevna (2)
  • Michael Bush (91)
  • Nicole Zerillo (36)
  • Randi Schmelzer (1)
  • Rose Gordon (40)
  • Ted McKenna (90)
  • Tonya Garcia (139)

Archives
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007
  • July 2007
  • June 2007
  • May 2007
  • April 2007
  • March 2007
  • February 2007
  • January 2007
  • December 2006
  • November 2006
  • October 2006
  • September 2006

Categories
  • 1
  • 2008 Campaign
  • Advertising
  • Agency-client relationship
  • All PRWeek blogs
  • Announcements
  • Arts & Entertainment
  • Automotive
  • Awards
  • Blogs
  • Branding
  • Careers
  • Consumer
  • Corporate Communications
  • Corporate Reputation
  • Crisis Communications
  • CSR
  • Culture
  • Diversity
  • Education
  • Events
  • Financial/IR
  • Food and Beverage
  • Green
  • Guerilla/WOM
  • Healthcare
  • HR
  • Industry/Energy
  • Internal Communications
  • International
  • Journalism 2.0
  • layoffs
  • Lobbying
  • Marketing
  • Measurement/Monitoring
  • Media
  • Miscellaneous
  • Mobile Marketing
  • Multicultural
  • Music
  • New Media
  • Partially there
  • Politics
  • Product Launch
  • PRWeek
  • PRWeek Awards
  • Public Affairs
  • Public Relations
  • Social Media
  • Sports
  • Technology
  • Travel
  • Viral Video
  • Web sites

  • Blogroll

    • WordPress.com
    • WordPress.org

Home | News | Newsletters | Blogs | Directory | PR Jobs | Events | Subscribe | Contact Us | About Us | Editorial Calendar | Reprints | Advertising

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions