The Cycle

Awards - what the industry needed

PRWeek had its Awards show last night. Oh, you didn’t hear? More than one person told me that they were so excited by the turnout (down a bit from last year, but still packed house). True, the situation out there can be dire, but it gave the industry an opportunity to cheer on colleagues and celebrate winning campaigns.

I definitely noticed more people trading notes and talking openly about their company’s/client’s strategy. A recession is not the time to be confident in one’s own infallibility. So it was great to hear the war stories and campaign tactics that aren’t usually discussed in company (especially to a journalist).

A special thanks, of course, to our wonderful chair: General Mills CMO Mark Addicks. The industry thanks you for your service.

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