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Home > Blogs > The Cycle
The Cycle

Report: Fewer local interactive ads than expected in 2009

Posted November 7, 2008

Newspaper managers hoping for a big 2009 for online display advertising – the anticipated replacement for dwindling circulation, classified, and print display revenues – may want to avert their eyes form a report released this week by Borrell Associates.

The research firm, as reported by Editor & Publisher’s Fitz & Jen blog, is forecasting a 7.8% increase next year in local interactive media advertising, which pales in comparison to the 47% increase the category saw this year.

“The big ad slowdown has begun a year earlier than we anticipated,” the study’s authors told E&P. “Local media companies…projecting double-digit growth and even triple-digit increases in their interactive budgets next year will have a very difficult time meeting those expectations – especially if they rely on banner ads.”

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Filed under: Advertising, Journalism 2.0, Media, New Media, Web sites

Tags:Borrell Associates, Editor & Publisher, Fitz & Jen

Brauchli defends media’s pre-Wall Street crisis work

Posted October 1, 2008

A number of public policy and media experts told PRWeek that they expected more form the media, at least in terms of educating consumers, in the lead-up to the .

Former Wall Street Journal and new Washington Post editor Marcus Brauchli disagrees, according to . Note that Brauchli points out the work of newspapers, not broadcast programs, which were mostly blamed for both hyping financial issues and demanding the federal government immediately remedy them.

“There was a lot of coverage over many yeas about the underlying problems in the financial system and the economy,” he told E&P. “If you go back and look at the big American newspapers, you will see it, going back to 1996 when Alan Greenspan coined the phrase ‘irrational exuberance.’”

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Tags:Alan Greenspan, Editor & Publisher, Marcus Brauchli, Wall Street Journal

Brauchli addresses the Washington Post’s troops

Posted July 9, 2008

Soon-to-be-executive-editor Marcus Brauchli, pronunciation guide included, met with Washington Post staffers for the first time on July 8. He didn’t reveal sweeping restructuring plans for the Post and WashingtonPost.com newsrooms, which are expected eventually, and appeared a bit nervous, one staff member told Politico.com.

Managing editor Phil Bennett, passed over for the job, was in attendance, as was former executive editor Ben Bradlee, who Editor & Publisher that publisher Katharine Weymouth’s choice of an outsider signals that “they didn’t think they had a guy ready.”

Meanwhile, Rem Rieder, American Journalism Review editor and SVP and a former Post deputy metro editor, commented that the choice of Brauchli shows Weymouth is off to an impressive start.

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Tags:American Journalism Review, Ben Bradlee, Editor & Publisher, Katharine Weymouth, Marcus Brauchli, Phil Bennett, Politico.com, Rem Rieder, Washington Post, WashingtonPost.com

Chicago Tribune publisher to resign

Posted June 13, 2008

Chicago Tribune publisher Scott Smith says he’s leaving the newspaper, just a week after Tribune Co. CEO Sam Zell and COO Randy Michaels disclosed sweeping changes in store for its newspapers, including redesigns and staff and content cuts. Read more »

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Tags:Chicago Tribune, Editor & Publisher, Marcus Brauchli, Randy Michaels, Sam Zell, Tribune Co., Wall Street Journal

Online newspaper readership jumps in most markets

Posted May 30, 2008

The top 30 newspaper Web sites had, for the most part, a good April, according to statistics provided by Nielsen Online and by Editor & Publisher.

The winners: DallasNews.com (The Dallas Morning News), up 88% from April 2007; OregonLive.com, surging 63% in the past year; The Politico, up 67%, no doubt due to election interest; WashingtonTimes.com, up 16%; and BaltimoreSun.com, jumping 38% year-over-year.

The losers: Chron.com (Houston Chronicle), down 38% since last year; AZCentral.com (The Arizona Republic) down 14%.

Also of note: Traffic at The Wall Street Journal’s Web site, which is largely gated, grew 37% last month over April 2007, but the number of monthly visitors dropped to 4.7 million in April from 6.8 million the month before.

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Tags:Arizona Republic, Baltimore Sun, Dallas Morning News, Editor & Publisher, Houston Chronicle, Nielsen Online, OregonLive.com, The Politico, Wall Street Journal, Washington Times

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For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek’s editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

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