The Chicago Tribune’s internal PR staff is conducting media outreach this week and the next for the launch of a tabloid-size commuter edition that will go on sale January 19, Michael Dizon, the newspaper’s communications manager, told PRWeek. The primary target of the outreach effort is regional media, but the newspaper’s PR staff is also pitching national general interest publications and media trade publications. Home subscribers will continue to receive the Tribune’s broadsheet edition.
The edition’s launch was timed to coincide with the January 20 inauguration of President-elect and Chicago resident Barack Obama, said Dizon. “The reason why we are launching it when we are is because it will be quite an eventful week,” he said.
The Tribune, whose parent company of the same name filed for bankruptcy last month, will still distribute the free tabloid daily Red Eye, Dizon added.