The Cycle
December 30, 2008

Report: Tribune Co. hired Edelman in November, paid agency $110,000, for Chapter 11 comms

Filed under: Agency-client relationship, Consumer, Corporate Communications, Crisis Communications, Financial/IR, Media

Author: Frank Washkuch

Tribune Co. stressed a message of continuity in the wake of its Chapter 11 filing on December 8. Yet two questions went unanswered: When did the media company hire Edelman for bankruptcy-related PR and how much it was paying for the agency’s services?

The Chicago Tribune reported today that parent company Tribune Co. hired Edelman in November, paying the firm two retainer fees totaling $110,000. The agency applied $98,000 of that for incurred fees and expenses by December 14, according to the Tribune.

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