A judge ruled on Friday that Lifetime cannot air, market, or promote Project Runway because NBC Universal should have had a right to match the terms of the deal made with the Weinstein Co., reports New York Magazine. The story adds that The Weinstein Co. plans to appeal, though the networks could settle out of court. If Bravo reclaims its hit - by hit, I mean pre-season-five when there was hype and talent - it better have a great PR campaign to shine against The Rachel Zoe Project. Maybe a pre-season-preview, design-for-Tim Gunn-eco-friendly-Manhattan-at-dusk-inspired challenge aired on YouTube only?
PRWeek readers’ survey
We have launched a reader’s survey. The results will be published in our 10th anniversary issue on November 17th. If you subscribe to our publication, or just read our newsletters, online stories, or blogs, you are welcome to offer your opinions. To take the survey, click here.
Tech competition launched
As part of its 10th anniversary celebration, PRWeek is holding a competition to find the consumer-focused technological enhancement of the past 10 years that has most impacted the PR profession.
Cohen, posing as Bruno the gay Austrian fashion-TV presenter, gave Milan Fashion Week some good PR this week, if you consider any PR good PR. The Italian Chamber of Fashion considered his actions more as a cause for crisis communications. New York Magazine’s The Cut blog (via WWD) reports that he and his camera crew managed to get backstage at Iceberg, Meriella Burani, and Roberto Musso. However, when he tried to get into Versace by aligning himself with Marie Claire editor Joanna Coles, things went downhill for Cohen.
Coles denied any affiliation, and, The Cut adds, the Italian Chamber of Fashion sent out a press release to designers showing in Milan suggesting they not allow the production companies Cohen’s probably working with access to their shows. Cohen nevertheless got onto the runway of Agatha Ruiz De La Prada’s show with a shoe tied to his leg and a security guard chasing after him.
Could this be a smart PR stunt for his next movie, Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Male, due to come out next year?
Hello, it’s time for PRWeek’s second competition of the year. This time, we’re moving gingerly away from people and their blogs to try to find the best consumer-focused technological enhancement in the past ten years (NOTE: not considered for the competition are marketing-focused tools, like newswires, measurement services, etc.). We’re going to open the selection process for the competition a bit. A steering committee of John Bell of Ogilvy, Steve Rubel of Edelman, and Tonya Garcia of PRWeek selected 14 of the 16 items.
We need you, the audience, to a) fact-check these to make sure that it’s fair to say these technologies became popular from 1998-2008 (they could officially launch before 1998 - it’s more about when consumers began to adopt them) and b) suggest the final two technologies to round out the tournament. You can send suggestions to or leave them in the comments. After the jump, the 14 technologies. Read more »
Self does good
Last night, Jaimy Lee and I attended Self magazine’s first-annual Women Doing Good Awards ceremony, held at the fabulous Top of the Rock in New York City. Self is no stranger to supporting causes; it originated the now-ubiquitous pink ribbon that has become synonymous with breast cancer awareness in 1992 and has published the annual breast cancer handbook in its October issue since 1991. Last year, publisher Kimberly Kelleher worked with executive director of marketing Cynthia Walsh to develop a piece of research titled “Good: Cause Marketing from the Consumer’s Point of View”. As Self editor-in-chief Lucy Danziger noted last night, that research was ultimately the impetus for the Awards. Self readers were invited to submit stories of women in their lives and hometowns that were doing work on behalf of a good cause.
The 2008 winners were Ann Cooper, a chef who works with F3: Food-Family-Farming Foundation to provide school children with healthy lunches; Dian Ross, a woman working with First Book to donate books to children in rural, low-income areas; and Jennifer Goodman Linn, a cancer survivor who founded Spin4Survival to benefit Memorial Sloan-Kettering Cancer Center.
Maybelline New York and Kashi served as partners for the event.
Voluntary registry unlikely to shed much light
PR executives speaking on background in EU Observer note the problematic nature of the new voluntary registry launched this summer by the European Commission to gather information on clients represented by PR and lobbying firms in Brussels. Given the increasingly international work of PR, the registry will be of interest to many folks in DC.
Just think of the recent Russia-Georgia outreach not just in the US but in the UK and elsewhere around the world. A firm based in the US, given the global nature of media, could well be doing outreach overseas on behalf of all sorts of foreign entities, with media articles making their way back to US readers via the omnipresent Internet, for example.
“Voluntary” means many firms are naturally likely to limit the information they provide on their Brussels work, for competitive or other reasons. For the foreseeable future, the public’s understanding what work PR firms are doing on behalf of foreign governments will remain very patchy.
Houston media also taking advantage of the Web’s reach
In this week’s issue, communications professionals from a number of businesses with interests in the Houston area emphasized their use of the Web in the aftermath of Hurricane Ike.
It turns out that the local media in Southeastern Texas , and are using the Internet to stream coverage online and extend their local broadcasts. Most cable networks, according to The New York Times’ Brian Stelter, have switched to around-the-clock coverage of the financial crisis and the presidential election.
We harp on this a lot here at PRWeek, but it’s for good reason. These last few weeks have made the value of a MBA or, at least, a sound business mind extremely relevant for all PR professionals. More so now than ever, clients will be looking for that expertise the rest of this year.
Politico to add staff, circulation, print days after election
When Politico executive editor Jim VandeHei sat down to talk with PRWeek last month, he was confident that his publication and Politico.com Web site would not see a plunge in interest after the November 4 presidential election.
On September 22, the publication that it will beef up its staff after the contest, adding a White House reporting team among an additional 20 staff members. The publication will also increase its circulation from 26,000 to 32,000 and add a Monday issue to its thrice-weekly printing schedule.
“I think there will some drop-off in interest because there will not be as sustained of an interest,” VandeHei said last month. “But if Obama were to win…there would be a fascination with how he governs and how he runs the White House, and if McCain wins it will be similar because he is, in his own sort of way, a larger-than-life figure, so I think there will be a tremendous amount of interest.”
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