The Cycle

Sacha Baron Cohen creates spectacle at Milan Fashion Week

Cohen, posing as Bruno the gay Austrian fashion-TV presenter, gave Milan Fashion Week some good PR this week, if you consider any PR good PR. The Italian Chamber of Fashion considered his actions more as a cause for crisis communications.  New York Magazine’s The Cut blog (via WWD) reports that he and his camera crew managed to get backstage at Iceberg, Meriella Burani, and Roberto Musso. However, when he tried to get into Versace by aligning himself with Marie Claire editor Joanna Coles, things went downhill for Cohen.

Coles denied any affiliation, and, The Cut adds, the Italian Chamber of Fashion sent out a press release to designers showing in Milan suggesting they not allow the production companies Cohen’s probably working with access to their shows. Cohen nevertheless got onto the runway of Agatha Ruiz De La Prada’s show with a shoe tied to his leg and a security guard chasing after him.

Could this be a smart PR stunt for his next movie, Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Male, due to come out next year?

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