The Cycle

Israel’s comms efforts

A variety of media outlets are reporting that Isreal has launched an international PR campaign to justify the goal of its military in Gaza that began on Saturday and its position against Hamas.

According to the Guardian , on Saturday Isreali foreign minister Tzipi Livni briefed two buses of up to 80 international representatives and opened a multilingual media centre to brief foreign journalists in Sderot which is on Gaza’s northern perimeter.

The Jerusalem Post reported that the Foreign Ministry “has been preparing for the offensive by sending its representatives background material on Hamas, talking points, and instructions to return from holiday vacations.”

As part of a local communicatory effort with citizens, David Saranga, Consul of Media and Public Affairs in New York, is holding a citizens’ press conference on Twitter on the situation in Israel and Gaza. Citizens have also joined the effort with grassroots support online.

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