Comms leaders discuss Atlanta-area companies’ digital outreach
During CNN’s 2007 YouTube primary debates, the network’s PR staffers monitored about 50 blogs, then fed comments to producers for “real-time reaction,” said Jennifer Martin, CNN director of PR, describing her network’s social media interaction with consumers.
Martin and other Atlanta-area communications professionals including UPS and Coca-Cola took part in an October 2 webcast hosted by Dan Greenfield, principal of Bernaise Source Media, on the growing importance of social media in marketing and communications.
(more comments after break) Read more »
