The Cycle

Chinese media oversight provides pitch angle for architecture firm

China’s well publicized media restrictions are putting the press covering the Olympic Games in the spotlight. Thus, the internal PR staff at architecture firm RMJM Hillier is conducting outreach to architecture and media trade press about the Beijing Olympic Green Convention Centre, which it designed.

Aside from the center’s status as the largest press headquarters in Olympic history, RMJM Hillier is publicizing its amenities and numerous green features, such as rain water collection units and an ice cooling and ventilation system, said Neill Coleman, the UK-based firm’s communications manager.

“We obviously see the controversy as something drawing attention to the role of media and press around the Olympics, and where all of that is happening is the media center, and that’s something that is therefore of more interest in these games than it has been,” he said. “In terms of us directly commenting on politics, that’s clearly not our role.”

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