The Cycle

Kleenex bases movie on brand campaign

Kleenex’s ‘Let It Out’ campaign is taking its tears and tissue-paper from its signature blue couch to the movie house, with the release of its movie at the Olympic Games in Beijing on August 11, as well as select theaters on August 13, and later on August 14. The film features Olympians, past and present, discussing emotional Olympic memories, in addition to Kleenex consumers across the country, who describe moments during the Games that might have required a tissue or two.

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