The Cycle

Lark says Dell reorganization to have little effect on PR

Dell’s December 31 announcement that CMO Mark Jarvis will step down from his position during this fiscal quarter will have little effect on the PC maker’s PR practice, according to Andy Lark, VP of global marketing, communities, and conversations at Dell.

The personnel move, announced in conjunction with the retirement of Mike Cannon, president of global operations, is part of a of three major business units and will have little effect on the company’s communications structure or its relationship with WPP integrated marketing agency Enfatico, he told PRWeek. Jarvis will be replaced by Erin Nelson, former VP of marketing for Europe, the Middle East, and Asia.

Lark added that Enfatico’s PR work with Dell is “going great.” Kelly McGinnis, who leads Enfatico’s PR function, referred requests for comment to Dell.

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