The Cycle

Two PR vets launch LA firm

Michael Donkis, former publicist at Endeavor, partnered with Joy Fehily, former SVP of PMH/HBH, to launch Prime, a new communications firm. The Hollywood Reporter said the agency, to be based in Culver City, will handle Hollywood clients, including all of Fehily’s clients from PMK/HBH, such as Gerard Butler, Olivia Wilde, McG, Aaron Sorkin, and Eric McCormack. The agency will also offer pro bono services to one local nonprofit each year. Donkis will continue to work with Endeavor as a consultant.

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