The Cycle

Hallmark enters same-sex marriage market

In the wake of California allowing same-sex marriage, Hallmark created a line of wedding cards for same-sex couples, the reported. Four designs were gradually released this summer, with plans for a larger roll-out next year. The company previously offered coming out cards.

The cards have neutral language, so they can be used for both commitment ceremonies and weddings. American Greetings Corp., a competitor for Hallmark, has no plans for such products, “saying its current offerings are general enough to speak to a lot of different relationships,” the Times reported.

“It’s our goal to be as relevant as possible to as many people as we can,” Hallmark spokeswoman Sarah Gronberg Kolell told the Times.

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