The Cycle

Being Green

The New York Times today has a story about a new of business leaders and environmental groups. The group, which calls itself The United States Climate Action Partnership is calling for a nationwide limit on carbon dioxide emmissions. GE and DuPont are among the corporate members, and its formation is still more evidence that corporations are trying to get ahead of the Green momentum, and be part of the solution before legislation and consumer demand takes it out of their hands.

Green is supplanting new media as the hot topic in business strategy and communications. PRWeek will be holding its first conference on Green marketing on May 10th in San Francisco. Stay tuned for further details…

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