The Cycle

Times Co. rebrands ‘International Herald Tribune’ site

Visitors to the International Herald Tribune’s Web site, whether checking for the latest on the markets or updates from the in London, are surely wondering if they clicked on the wrong bookmark.

Parent organization The New York Times Co. rebranded the publication’s Web site “The Global Edition of The New York Times” on March 29, combining the content created by its staff on the page with that of Times journalists. It also has a new URL:

The Times Co. is also promoting the reorganized page, which visitors to are automatically transferred to, at the top of .

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