The Cycle

‘Financial Times’ promotes G20 interviews to broadcast, bloggers, trades

All eyes are on the G20 in London this week, increasingly focused on the instead of the . The Financial Times, which has interviewed a number of world leaders attending the summit, has conducted wide-ranging media outreach this week to promote its coverage.

The newspaper has pitched editor Lionel Barber, US managing editor Chrystia Freeland, and Washington bureau chief Ed Luce to cable broadcast outlets as experts on the event, and also notified media trade publications about the series of interviews, said Darcy Day Keller, Financial Times head of communications for the Americas, via e-mail. The outlet has also reached out to bloggers via Facebook and , she said.

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