ABR: the good and bad
Some initial thoughts from the community on our recently released Agency Business Report.
Mike Manuel says yes.
To some degree, Keith’s story pivots and builds off recent ramblings here on RFPs and picking a good social media adviser. This write-up is part of PRW’s big ‘07 Agency Business Report. Enjoy
Brian Solis gives a definitive no (Brian, please feel free to use the comments below).
Stating that the industry is entering the age of PR 3.0 is absurd, premature, and irresponsible.
Your thoughts belong below.
Keith, now that’s more like it! Comments are a necessary and healthy part of media today…
Just to be clear, my post wasn’t in direct response to the Agency Business Report, it was specific to PRWeek’s claim that the industry was moving towards a new age - PR 3.0 as designated by the staff.
By aligning PR 3.0 with revenue and business growth, PRWeek is misleading and confusing the already bewildered masses of PR practitioners and company marketing executives who are still trying to figure out the new world of Social Media.
Our discussions about PR (insert number here) should first focus on helping these people “get it,” instead of trying to coin a movement that hasn’t yet amalgamated.
This is Keith (I’m logged in as admin). Good points all; what we (the Royal We, at least from my perspective) wanted to get across was that social media was not tremendously impacting the bottom line (yet) and that execs were agreeing with your statement - that everyone needs to get it. Perhaps when everyone gets it, we will be at 3.0. Or 2.3. (insert number here).
Hi Keith, I have trouble looking at 3.0 when the 2.0 (or whatever it should be called) is still being debated in terms of the methods and effectiveness.
I think PR Week could serve the PR industry in a stronger manner by focusing more often on the best practices of social media and digital marketing methods.
Thanks for the ability to comment, looking forward to reading updates on this topic!
/kff