Agent Provocateur, a UK-based luxury lingerie brand privy to risqué viral videos, recently launched a Web site (http://helloagentprovocateur.com) featuring a blog and Twitter feed. The company is leveraging the platform as part of a larger campaign to boost awareness and sales in the US.
“In the UK, Agent Provocateur is absolutely everywhere…In the US, we have nine store locations. We’re doing amazingly but could stand for more awareness,” said Jeanann Williams, US press manager for the brand.
She adds that the site focuses on empowering women and provides an extra look into “the world of AP.”
Working with StrawberryFrog, a marketing agency that created and maintains the site, the PR team plans to interact with anyone who sends messages or comments via twitter or a blog.
StrawberryFrog founder Scott Goodson said, “We’re not trying for a massive bang at the beginning, but an organic growth.”