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Home > Blogs > The Cycle
The Cycle

Dell launches social media solutions site for healthcare IT

Posted April 14, 2009

With technology changes on the horizon for the healthcare industry, Dell launched a social media site to generate ideas and solutions that would improve the improve the “delivery, efficiency, and quality of healthcare using IT,” the company said on April 6.

The site, called IdeaStorm for Healthcare and Life Sciences, is a branch of IdeaStorm, a brainstorming site which was launched in 2007.

Kerry Bridge, head of digital media communications for Dell, told PRWeek that the site is targeted at large healthcare organizations as well as influencers and key stakeholders in the healthcare blogging industry.

“It’s a huge social media community, specifically looking at healthcare IT,” she says. “And these are the people we want to be talking to, share ideas with. Dell would like to be a valuable member of that community.”

Dell plans to promote the site within healthcare social media communities, on its blog and company Web site, and through the newsletters that the sales force distributes.

“It’s definitely a stake in the ground,” she says. “…[to show] that we’re committed to the healthcare industry.

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Filed under: Blogs, Healthcare, Marketing, Social Media, Technology, Web sites

Tags:Dell

Lark says Dell reorganization to have little effect on PR

Posted December 31, 2008

Dell’s December 31 announcement that CMO Mark Jarvis will step down from his position during this fiscal quarter will have little effect on the PC maker’s PR practice, according to Andy Lark, VP of global marketing, communities, and conversations at Dell.

The personnel move, announced in conjunction with the retirement of Mike Cannon, president of global operations, is part of a of three major business units and will have little effect on the company’s communications structure or its relationship with WPP integrated marketing agency Enfatico, he told PRWeek. Jarvis will be replaced by Erin Nelson, former VP of marketing for Europe, the Middle East, and Asia.

Lark added that Enfatico’s PR work with Dell is “going great.” Kelly McGinnis, who leads Enfatico’s PR function, referred requests for comment to Dell.

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Filed under: Agency-client relationship, Corporate Communications, Marketing, Technology

Tags:Andy Lark, Dell, Enfatico, Erin Nelson, Kelly McGinnis, Mark Jarvis, Mike Cannon, WPP

Green claims need support, study shows

Posted December 5, 2008

A study released last week found that people want more evidence about consumer electronics’ green claims. At the same time, many are misinformed about which companies have adopted green practices. The survey, which was conducted by Strategic Oxygen and Cohn & Wolfe earlier this fall, finds there’s a large “perception vs. reality” gap in the green space. For instance, the brands most associated with green practices — like Dell, HP, Apple, and Microsoft — actually don’t meet the green practice standards defined by GreenPeace, according to the survey. But brands like Samsung and Nokia aren’t given enough credit for their green contributions, it adds.

Read more »

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Filed under: Green, Technology

Tags:Apple, Cohn & Wolfe, Dell, GreenPeace, HP, Microsoft, Nokia, Samsung, Strategic Oxygen

Lark’s thoughts on C&W merger

Posted July 11, 2008

In this week’s issue, we report on Cohn & Wolfe’s plans to expand its global footprint following its merger with sister agency GCI.  I corresponded with Andy Lark, VP of global marketing and communications at Dell, about the merger and whether the newly formed entity can become a top 10 global player.  Dell has been a longtime  client of GCI.

“PR spend is only going to accelerate over the next decade and they’ve already got many of the next generation skills needed to win - and proven them working with us at Dell,” Lark said via e-mail.  “The two agencies make  for a winning combination.  They’ll now be able to achieve scale and momentum they couldn’t get as as independent firms.”

For PRWeek’s latest coverage on the merger click here.

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Filed under: Agency-client relationship

Tags:Andy Lark, Cohn & Wolfe, Dell, GCI

Upcoming webcast

Posted June 10, 2008

Our next webcast is with Visible Technologies, who have recruited Aberdeen Group and Dell to speak. You can sign up for the webcast here. The theme is: Marketing to a social Web. More details after the jump.

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Filed under: Social Media

Tags:Aberdeen Group, Dell, Visible Technologies, webcasts

New Da Vinci name not yet decided

Posted May 15, 2008

Kelly McGinnis, global lead for Da Vinci PR, told PRWeek today the agency has not yet made a decision on its new name, but is considering several contenders. “People are moving as fast as they can but there are so many moving pieces that there is no confirmation on timing,” she said. She confirmed that Synarchy is among the possible new monikers. Yesterday Ad Age that WPP would settle on the name Synarchy if it does not have legal or translation issues. McGinnis called the story “a little premature.”

Peter Himler, a PR consultant working on Project Da Vinci, also told PRWeek that WPP is ready to clear “several” names and is working to ensure that the choices translate appropriately in other languages. He declined to state the other names being considered, saying doing so would interfere with the clearing process and possibly jeopardize domain names.

Himler also noted that the agency is “cautiously optimistic” that a CEO will appointed “sooner rather than later” and confirmed that the agency has narrowed the search to a shortlist of candidates.

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Tags:Da Vinci, Dell, WPP

Da Vinci

Posted December 27, 2007

We’ve heard of our first non-WPP professional getting approach for the Da Vinci agency. He/she turned it down. Have you been approached? Do tell… Anonymity guaranteed.

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Tags:Da Vinci, Dell, WPP

Sorrell: New Radicals fan?

Posted December 6, 2007

WPP boss Sir Martin Sorrell discussed the Da Vinci agency at the UBS Media Conference, AdAge .

Once again, he used the term, Fremenies, the slang originated by one-hit wonder the New Radicals (who knew?) and popularized by Sex and the City, again to describe WPP’s relationship with Google.

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Tags:Da Vinci, Dell, Sir Martin Sorrell, WPP

Dell, addendum

Posted December 3, 2007

One important thing that may not have gotten across in my story: while this means that WPP, through its new agency, will receive those $4.5 billion in billings (over three years), Dell marketing executives said they expect for the company to still work with a number of outside, niche agencies going forward. The difference is that the responsibility for organizing, paying, and, I believe, selecting those agencies will be handled by WPP. Dell might say, “We need a multicultural agency for this upcoming campaign, and Da Vinci (or whatever it becomes) doesn’t have a strong enough capability in that area.” Now, theoretically, they could select any agency to work on the account, but WPP might be inclined to reach for a niche agency in its structure. There are obviously a lot of things to watch.

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Tags:Da Vinci, Dell, WPP

Da Vinci - your thoughts

Posted December 3, 2007

The proverbial ink is still dry on the agreement, between Dell and WPP, to create super-agency Da Vinci. What are your thoughts about the move? Will it succeed or fail? Is it better for agencies, in general, and the PR discipline, specifically? Send in your thoughts.

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Tags:Dell, WPP

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For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek’s editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

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