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Home > Blogs > The Cycle
The Cycle

PRWeek Awards: Getting to know some great people

Posted March 6, 2009

Last night was my first PRWeek Awards and the evening really was a lot of fun! From hearing the excitement from agencies and companies as their hard work was recognized (here’s to you, Coyne!), to sipping cocktails and swapping stories with great PR pros, I had a great time. I’ve been at PRWeek for a little less than a year, so I’m still putting faces to names and getting to know people outside of a last minute phone call to get a quote. I enjoyed talking about our Awards dresses with Lisa Sepulveda, CEO of Euro RSCG Worldwide PR, and had plenty of laughs with the hilarious Julian Green, director of media relations of Miller Coors. From ringing the Nasdaq bell earlier this week to laughing over cocktails at the After Glow last night, it’s been a great couple of days of getting to know you all a little bit better. And that’s been great!

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Tags:PRWeek Awards

Post-awards debrief

Posted March 6, 2009

Last night was my first time at the PRWeek Awards - and wow. What a show. I met so many great people:  the PR team at McDonald’s, Viacom, George Washington University, Pfizer, and a great agency leaders, as well as folks from PRNewswire, DS Simon, and KRC Research. While the reception was a whirlwind of meet-and-greets, dinner turned serious as folks waited to hear who took home the awards. Check ‘em out here.

My table included Rick French (FWV), Shannelle Armstrong from Sears, Lynn Hanessian (Zeno), Patrice Tanaka (CRT/Tanaka), and a number of other great folks. We cheered on everyone, though it was really unnecessary because we were seated next to that rowdy group of nine Coyne PR tables. Yes, nine! I saw Tom Coyne at the reception, and he told me about his nine tables. “Well, I told the staff if we were ever up for agency of the year, I’d bring them all,” - to paraphrase. Of course, a roar went up when the firm took home Midsize PR Agency of the Year. That was followed shortly by some wild screaming at the group of Edelman tables when it won first Large PR Agency of the Year, and then the top prize of Agency of the Year.

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Filed under: Arts & Entertainment, Awards, Events, PRWeek, PRWeek Awards

Tags:PRWeek Awards

Quieter Sundance this year

Posted January 15, 2009

The Sundance Film Festival kicked off in Park City, UT today, and industry insiders say the festival will be more subdued due to the current economy.

“There will still be the usual distribs scouting pics and sellers offering a full range of fare,” Variety reported,  “but the overall noise level at the fest, running Jan. 15-25, is expected to be turned down a bit.”

“It just feels a lot tougher this year because so much is changing,” Bob Berney told Variety. Berney was president of Picturehouse before Time Warner closed it last year.

Is anyone at Sundance this year? What do you see?

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Tags:Sundance Film Festival

Honoring public service and PSAs

Posted November 20, 2008

Wednesday night, I attended the Advertising Council’s Public Service Award Dinner, where the organization honored GE chairman and CEO Jeffrey Immelt for his commitment to public service. The awards ceremony, which was held at the Waldorf-Astoria in New York, kicked off with former American Idol Fantasia performing with the Brooklyn Youth Choir. The master of ceremonies for the evening, NBC Nightly News‘ Brian Williams, was both entertaining and serious, as he touched on the current economic situation and how the Ad Council and its PSA work will continue through the times.

In addition to honoring Immelt, the Ad Council also awarded its Gold, Silver, and Bronze Bells for Creative Excellence to advertising agencies for their work with PSAs. The Bronze award went to Campbell-Elwald for the Fatherhood Involvement campaign, while the Silver award was given to TBWA/Chiat/Day for the Anti-Steroids campaign. The Gold Bell was awarded to ArnoldNYC for the Think Before You Speak Campaign, in partnership with the Gay, Lesbian, and Straight Education Network (GLSEN), which PRWeek covered earlier this year.

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Tags:Ad Council, ArnoldNYC, Campbell-Elwald, GLSEN, Jeffrey Immelt, TBWA/Chiat/Da

PRSA hits Detroit

Posted October 27, 2008

One of the most lively audiences at this year’s PRSA International Conference in Detroit is the younger set: PRSSA. At their career fair today the students showed no fear, marching up to prospective employers (lines were heavy at the agencies - Ketchum, Golin Harris, and Fleishman-Hillard to name a few). Even Target was there, recruiting not for a PR internship but for sales associates - with leadership qualities.

While speakers are covering everything from green marketing to ROI to crisis communications, one of the hottest topics is … social media. And over and over, top communicators are saying you have to engage your whole staff in social media, not just the young ones.

Look for more coverage of the conference, including videos with Penelope Trunk, author of Brazen Careerist, Mike Cherenson (PRSA 2009 CEO), and  more.

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Filed under: Awards, Careers, Social Media

Tags:PRSA, PRSSA

Self does good

Posted September 25, 2008

Last night, Jaimy Lee and I attended Self magazine’s first-annual Women Doing Good Awards ceremony, held at the fabulous Top of the Rock in New York City. Self is no stranger to supporting causes; it originated the now-ubiquitous pink ribbon that has become synonymous with breast cancer awareness in 1992 and has published the annual breast cancer handbook in its October issue since 1991. Last year, publisher Kimberly Kelleher worked with executive director of marketing Cynthia Walsh to develop a piece of research titled “Good: Cause Marketing from the Consumer’s Point of View”. As Self editor-in-chief Lucy Danziger noted last night, that research was ultimately the impetus for the Awards. Self readers were invited to submit stories of women in their lives and hometowns that were doing work on behalf of a good cause.

The 2008 winners were Ann Cooper, a chef who works with F3: Food-Family-Farming Foundation to provide school children with healthy lunches; Dian Ross, a woman working with First Book to donate books to children in rural, low-income areas; and Jennifer Goodman Linn, a cancer survivor who founded Spin4Survival to benefit Memorial Sloan-Kettering Cancer Center.

Maybelline New York and Kashi served as partners for the event.

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Tags:cause marketing, Kashi, Maybelline, Self magazine

Neighborhood pageant gets attention

Posted August 15, 2008

Want to build some buzz for your neighborhood? Host a beauty pageant to find the best-looking folks around. Misha Calvert, creator of the “Mr. and Miss Williamsburg” Pageant is doing just that for the already-talked-about Brooklyn neighborhood. “Her hope is that such a contest will counter apathy and create a uniting force in the Williamsburg community,” according to FreeWilliamsburg.com.

There are pages on and Going for the event, which will take place on September 5, and blogs are already buzzing. Any PR pros live in the ‘hood?

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HPRA honors campaigns targeting Hispanics and Latinos

Posted July 15, 2008

The Hispanic Public Relations Association (HPRA) is launching a new awards program, specifically for PR campaigns that target Hispanic and Latino audiences. The PRemio Awards and Scholarship dinner will take place on Oct. 2 in Los Angeles, and the organization is accepting entries for the best Hispanic PR campaigns through Aug. 22. The categories are technology, health and/or beauty, food and beverage, public affairs, financial and investor relations, nonprofit, and sports. For more information, including a downloadable entry form, visit the HPRA’s Web site.

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Academy announces Emmy semi-finalists

Posted June 30, 2008

In other awards news, the Academy of Television Arts & Sciences announced the semi-finalists for the Emmys this year. Ten drama and ten comedy shows were listed and the final five nominees will be announced on July 17. According to The TV Column in the Washington Post, the Academy released the list this year, after two years of getting scooped by TheEnvelope.com, run by the LA Times.

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Tags:Academy of Television Arts & Sciences, Emmys, Los Angeles Times

An Oscar for Wall-E?

Posted June 30, 2008

The team at Disney and Pixar is hoping its newest creation, Wall-E, will bring in the big bucks this weekend, and a campaign has already begun to have the film for the Best Picture Oscar, rather than just Best Animated Feature.

“If today’s moviegoers warm to Wall-E the way an earlier generation embraced E.T. the Extra-Terrestial, then the latest Pixar effort could find itself contending with the big boys for best picture,” said The Hollywood Reporter. New York Magazine’s Vulture blog is already on board with the campaign.

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The Cycle

For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek’s editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

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