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Home > Blogs > The Cycle
The Cycle

MS&L memo: Focus on AP

Posted January 12, 2009

It’s not a coincidence if more MS&L Washington-based staffers are adding Associated Press journalists to their speed dials, buddy lists, and Twitter accounts.

With the local media landscape changing rapidly, pitching DC journalists can be a confusing task. With that in mind, MS&L’s DC office is advising staff members to increasingly pitch AP reporters.

“Putting on a concerted push at the AP in Washington will be a key to any media strategy, and it is important that MS&L clients meet as many of these reporters and editors as will agree to see them. It is not as prestigious as a sit-down at, say, The New York Times bureau, but ultimately it may have more impact,” said Michael Flagg, SVP at the agency, in a memo to staffers. “In one of the stranger new media developments, a television channel – CNN – has announced a competing print wire service that utilizes the same global reach AP has. That is bad news for AP, but good for MS&L clients, since the CNN service is likely to have a big Washington component, too.”

Says Flagg about Web news: “The big fish is still the conservative-oriented Drudge Report, but middle-of-the-road Politico and the left-leaning Huffington Post have a lot of visibility.”

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Filed under: Journalism 2.0, Media, New Media, Politics, Public Affairs, Web sites

Tags:Associated Press, CNN, Drudge Report, Huffington Post, Michael Flagg, MS&L, Politico, The New York Times,

AP to newspapers: We get the message

Posted October 23, 2008

When we asked editors and professors last month why newspapers – and now, – were dropping the Associated Press (AP), the answer was simple: money.

AP may be listening. The cooperative announced October 23 that it will aim to reduce US newspaper fees by an estimated $9 million next year. The organization will also undergo a review of its pricing and governance structure, reexamine policies, including the two-year notification period for leaving the service, and consider creating distinct classes of membership.

“We fully understand the pain and the challenges of our members, and we have worked to address these concerns,” AP president and CEO Tom Curley said in a statement. “For two years, we held rates flat, with no increases.”

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Tags:Associated Press, Tom Curley

AP: Fournier memo standard internal communications

Posted September 4, 2008

Ron Fournier, the Associated Press’ Washington bureau chief, has taken some criticismfrom liberal bloggers for what they considered a too-cozy relationship with former White House strategist Karl Rove. Some have also accused him of of the McCain campaign.

This summer, Ellen Hale of the AP’s corporate communications department wrote an internal memo to organization managers reminding them of Fournier’s qualifications and career highlights, including highly critical coverage of the response to Hurricane Katrina. The memo became public.

AP director of media relations Paul Colford told PRWeekthat the memo is authentic but declined to comment on blogosphere reaction.

“The readers of PRWeek in particular will surely recognize the wisdom of summarizing and addressing internally any abundance of outside chatter about a valued employee, in this case our Washington bureau chief Ron Fournier,” he said.

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Tags:Associated Press, Ellen Hale, Fournier, John McCain, Karl Rove, Paul Colford

OHNO, newspapers also upset with AP

Posted June 27, 2008

The blogosphere made much ado earlier this month about the Associated Press’ (AP) decision to send legal notice to the Drudge Retort Web site over seven 39-to-79-word postings that the organization felt was an improper use of its content. For its part, the AP says it is conducting an ongoing dialogue with bloggers over responsible use of content.

However, newspapers, the AP’s traditional base, so to speak, are increasingly unhappy with the organization as well, according to a by Russell Adams in The Wall Street Journal.

Basically, the AP is adjusting its strategy for a changing media environment by shifting more content toward Web sites and cable TV. That isn’t sitting well with newspaper editors – the editor of the Pittsburgh Post-Gazette, for one, reportedly compared AP president and CEO Tom Curley to the Politburo’s secretary general – who generally pay high prices for AP content.

In response, the eight largest newspapers in Ohio created a cooperative, the Ohio News Organization or OHNO, which editors in Texas, Pennsylvania, and Indiana have inquired about.

What’s your take on the future of the AP and content sharing among traditional news outlets?

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Filed under: Blogs, Journalism 2.0, Media, New Media, Social Media, Technology, Web sites

Tags:Associated Press, Drudge Retort, Ohio News Organization, Pittsburgh Post-Gazette, Politburo, Russell Adams, TechCrunch, Tom Curley, Wall Street Journal

Does a ‘Napster-style’ battle over AP content loom?

Posted June 23, 2008

The Drudge Retort administrator Rogers Cadenhead predicted that bloggers and the Associated Press (AP) are moving toward a significant legal battle over acceptable use of the news service’s content by bloggers.

“If the AP’s guidelines end up like the ones they shared with me, we’re headed for a Napster-style battle on the issue of fair use,” he said on his blog. Read more »

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Tags:Associated Press, Drudge Retort, Michael Arrington, Rogers Cadenhead, TechCrunch

Young news consumers want convenience and context, says study

Posted May 22, 2008

Remember the stereotypical sitcom father who was always shown ritually smoking a pipe and reading the newspaper?

That’s a far cry from today’s young news consumers, according to an Associated Press of 18-to-34-year-olds from around the world, which studied the habits of 18 young people in Houston, Philadelphia, Kansas City, Brighton, UK, and Hyderabad, India.

The study presents a challenge for news organizations because it reveals that young people have no ritual of news consumption, but that they do want context in their stories at a time when many publications are cutting word counts.

It also found that many young people get their news from e-mail.

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Tags:Associated Press

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For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek’s editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

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