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Home > Blogs > The Cycle
The Cycle

Arrington: TechCrunch to no longer honor embargoes

Posted December 18, 2008

TechCrunch founder Michael Arrington published his long-awaited “war on PR” post on December 17, actually declaring war on embargoes.

The creator of the Web 2.0 must read blog announced that it will no longer honor embargoes, except in rare cases with a handful of well-trusted journalists.

Said Arrington: “One annoying thing for us is when an embargo is broken. That means that a news site goes early with the news despite the fact that they’ve promised not to. The benefits are clear – sites like Google News and TechMeme prioritize them first as having broken the story. Traffic and links flow in to whoever breaks an embargo first.”

And the number of embargoes broken, likely by TechCrunch competitors, has jumped, he added.

“A year ago, embargo breaks were rare, once-a-month things,” Arrington said on TechCrunch. “Today, nearly every embargo is broken, sometimes by a few minutes, sometimes by half a day or more.”

Arrington also added that he will be publishing a blacklist of “every firm, company, publication, and individual writer involved” when an embargo is broken, beginning with his own Web site.

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Filed under: Blogs, Journalism 2.0, Media, New Media, Technology, Web sites

Tags:, Michael Arrington, TechCrunch, TechMeme

OHNO, newspapers also upset with AP

Posted June 27, 2008

The blogosphere made much ado earlier this month about the Associated Press’ (AP) decision to send legal notice to the Drudge Retort Web site over seven 39-to-79-word postings that the organization felt was an improper use of its content. For its part, the AP says it is conducting an ongoing dialogue with bloggers over responsible use of content.

However, newspapers, the AP’s traditional base, so to speak, are increasingly unhappy with the organization as well, according to a by Russell Adams in The Wall Street Journal.

Basically, the AP is adjusting its strategy for a changing media environment by shifting more content toward Web sites and cable TV. That isn’t sitting well with newspaper editors – the editor of the Pittsburgh Post-Gazette, for one, reportedly compared AP president and CEO Tom Curley to the Politburo’s secretary general – who generally pay high prices for AP content.

In response, the eight largest newspapers in Ohio created a cooperative, the Ohio News Organization or OHNO, which editors in Texas, Pennsylvania, and Indiana have inquired about.

What’s your take on the future of the AP and content sharing among traditional news outlets?

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Filed under: Blogs, Journalism 2.0, Media, New Media, Social Media, Technology, Web sites

Tags:Associated Press, Drudge Retort, Ohio News Organization, Pittsburgh Post-Gazette, Politburo, Russell Adams, TechCrunch, Tom Curley, Wall Street Journal

Does a ‘Napster-style’ battle over AP content loom?

Posted June 23, 2008

The Drudge Retort administrator Rogers Cadenhead predicted that bloggers and the Associated Press (AP) are moving toward a significant legal battle over acceptable use of the news service’s content by bloggers.

“If the AP’s guidelines end up like the ones they shared with me, we’re headed for a Napster-style battle on the issue of fair use,” he said on his blog. Read more »

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Tags:Associated Press, Drudge Retort, Michael Arrington, Rogers Cadenhead, TechCrunch

Too viral?

Posted November 29, 2007

TechCrunch is host to a lot of commotion, thanks to a guest post from Dan Ackerman Greenberg, co-founder of viral video marketing company The Comotion Group. Greenberg detailed his strategies for getting viral videos the requisite number of hits to satisfy clients. Apparently, TechCrunch readers recoiled at his more, em, unorthodox tactics.

One such claim:

Forums: We start new threads and embed our videos. Sometimes, this means kickstarting the conversations by setting up multiple accounts on each forum and posting back and forth between a few different users. Yes, it’s tedious and time-consuming, but if we get enough people working on it, it can have a tremendous effect.

No story is simple, however, and Greenberg claims that, due to editing, he was misquoted in his piece. Regardless of said claim’s merit, it’s another example of the public getting a close look at marketing and not liking what it sees.

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Filed under: Marketing, New Media, Social Media, Viral Video

Tags:TechCrunch

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For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek’s editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

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