» Journalism 2.0 - The Cycle

Blog rally aids ‘Boston Globe’

Posted April 10, 2009

Paul Levy, president of Beth Israel Deaconess Medical Center in Boston, tried to improve the prognosis of The Boston Globe on April 6 by organizing a blog rally in support of the newspaper. The Globe’s owner, The New York Times Co., has threatened to shut down the outlet if its unions don’t agree to concessions.

About 30 Boston-area bloggers participated in the rally, said Levy, who blogs at runningahospital.blogspot.com.

“Those of us who are involved in civic affairs in this town understand that unless you have a vibrant investigative entity in the community, the government and the corporations will not be held accountable,” he tells PRWeek.

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Filed under: 1, Blogs, Journalism 2.0, Media, New Media, Web sites

Tags:Beth Israel Deaconess Medical Center, Boston Globe, Paul levy, The New York Times Co.

‘Star Tribune’ employees launch SaveTheStrib.com

Posted April 10, 2009

Newsroom employees of the Star Tribune of Minneapolis and St. Paul launched SaveTheStrib.com on April 5, a Web-based effort supporting the newspaper, which filed for Chapter 11 bankruptcy protection in January.

The site features testimonials on the value of the newspaper by regional VIPs, employee profiles, and an area for comments.

The group of about 25 participating journalists considers prospective new owners and the public its two main target markets. Graydon Royce, theater critic and fine arts reporter, tells PRWeek. “We’re trying to raise awareness. We don’t run the business; we work for the business…and we know there are going to be new owners,” said Royce, also a cochairman of the employee guild. “We are trying to show a new ownership group that there are people who are dedicated to doing everything they can to move forward and move the Star Tribune forward.”

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Filed under: Journalism 2.0, Media, Web sites

Tags:Graydon Royce, SaveTheStrib.com, Star Tribune

Times Co. rebrands ‘International Herald Tribune’ site

Posted April 1, 2009

Visitors to the International Herald Tribune’s Web site, whether checking for the latest on the markets or updates from the in London, are surely wondering if they clicked on the wrong bookmark.

Parent organization The New York Times Co. rebranded the publication’s Web site “The Global Edition of The New York Times” on March 29, combining the content created by its staff on the page with that of Times journalists. It also has a new URL: global.nytimes.com.

The Times Co. is also promoting the reorganized page, which visitors to IHT.com are automatically transferred to, at the top of .

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Filed under: International, Journalism 2.0, Media, New Media, Web sites

Tags:G20, IHT.com, International Herald Tribune, NYTimes.com, The New York Times, The New York Times Co.

Pay-for-coverage programs not new, or easy, says professor

Posted March 11, 2009

Asked about blogger-payment programs conducted by what many believe to be a growing number of communications professionals, Don Bates, professor at George Washington University, told PRWeek via e-mail that such efforts aren’t controversial, or new. Said Bates: “A minority of PR firms has been using paid advertising and paid media for as long as I can remember, and I’ve been around the business for more than 35 years.”

“Paid media is a reasonable extension of PR services, and to my way of thinking, something that should be considered, especially in this era of digital communications when so much is moving to the Wild West of online,” he said.

However, Bates added, the practice “is not for the uninitiated.”

“It may look easy but it isn’t. The required research, art, copy, placement, billing, administration – all are different than their counterparts in PR,” he added. “Then there’s the potential impact on your media relations work. Once you start advertising, the media will start to treat you like an ad agency with potentially negative consequences for your client’s or employer’s press coverage.”

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Filed under: Advertising, Agency-client relationship, Blogs, Consumer, Corporate Communications, Education, Guerilla/WOM, Journalism 2.0, Media, New Media, Social Media, Web sites

Tags:Don Bates, George Washington University

Scripps to close ‘Rocky Mountain News’ after February 27 edition

Posted February 26, 2009

EW Scripps executives told Rocky Mountain News employees in person today that the company is closing the newspaper, which had been in print since 1859 and in tabloid format since 1942. The four-time Pulitzer Prize winner publishes its last issue on February 27.

Scripps spokeswoman Lee Rose told PRWeek that Scripps officials were conducting a press conference on February 26. The company has not hired an agency for the announcement, she said.

Hearst said this week that The San Francisco Chronicle if its unions do not make concessions.

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Filed under: Corporate Communications, Crisis Communications, Internal Communications, Journalism 2.0, Media, layoffs

Tags:EW Scripps, Lee Rose, Pulitzer Prize, Rocky Mountain News, The San Francisco Chronicle

Yahoo departure fuels more speculation

Posted February 24, 2009

The head of Yahoo’s news and information division, Neeraj Khemlani, has jumped ship from the troubled company to Hearst Corp. The move has fueled even more speculation that Yahoo’s rumored reorganization could happen as early as tomorrow. According to a Hearst , Khemlani will be VP and special assistant to the CEO and be “responsible for promoting and coordinating digital content transformation across the company.” Stay tuned for more on Yahoo’s restructuring.

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Filed under: Crisis Communications, Journalism 2.0, Technology

Tags:Hearst Corp., Neeraj Khemlani, Yahoo

Charter Communications to file for Chapter 11 by April 1

Posted February 13, 2009

Charter Communications announced February 12 that it plans to file for Chapter 11 bankruptcy protection by April 1 to reduce the company’s debt by $8 billion.

Controlled by Microsoft cofounder Paul Allen, the cable provider hired Joele Frank, Wilkinson Brimmer Katcher late last year amid financial negotiations with company bondholders.

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Tags:Chapter 11, Charter Communications, Joele Frank, Microsoft, Paul Allen, Wilkinson Brimmer Katcher

Pew Center: Foreign, niche reporters fill DC journalism void

Posted February 12, 2009

Last month, PRWeek reported that Washington bureau cutbacks by many mainstream media outlets are resulting in fewer story opportunities, less experienced correspondents, and more work for communications pros.

However, the Pew Research Center’s Project for Excellence in Journalism explained in data released February 11 that the situation “is not so much smaller as it is dramatically transformed.”

Although the number of mainstream media reporters has shrunk, a corps of niche media journalists has grown in its place. The organization reports that online newsletter ClimateWire has more than twice as many Capitol Hill journalists as Hearst News Service, and Mother Jones has about as many Washington reporters as Time. Foreign outlets have also stepped into the void. Al Jazeera has 105 staffers accredited to cover Congress, only 24 less than CBS News, according to the report.

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Tags:Al Jazeera, CBS News, ClimateWire, Congress, Hearst News Service, Mother Jones, Pew Research Center, Project for Excellence in Journalism, Time

Join in the measurement discussion

Posted January 30, 2009

Based on conversations I’ve had with a number of people in the industry, measurement (and measurement during this recessionary economy) is a hot topic. Join me and PR executives from SAP, FedEx, and Weber Shandwick on February 17 where we’ll be discussing this topic via Webcast. Details are below, including a link to register:

Measurement in an uncertain economy

Historically, PR measurement was one of the first things to go when organizations cut budgets. But smart PR client-side professionals are making the compelling case to their bosses that measurement is even more important during times of uncertainty. These PR professionals will discuss the cases they make for measurement, how it impacts the bottom line, and will show the audience how to answer questions that might come from their clients or the C-suite.

Date: Tuesday, February 17, 2009
Time: 1pm est/10am pst

Featured speakers:
Saswato Das, director, global communications, SAP AG
Bill Margaritis, SVP of worldwide communications and IR, FedEx
Tim Marklein, executive VP, measurement & strategy, Weber Shandwick

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Tags:FedEx, measurement, PRWeek, recession, SAP, Webcast, Weber Shandwick

GSK, WellPoint, Edelman, Cleveland Clinic get high marks in survey

Posted January 28, 2009

Media Mind just completed its annual survey of healthcare journalists, tallying their thoughts and views on pharmaceutical companies, insurers, agencies, and medical centers.

GlaxoSmithKline, WellPoint, Edelman, and the Cleveland Clinic came up as the top outlets for journalists to work with. Seventy-five top-tier journalists contributed to the survey, conducted from December 2008 to January 2009.

“There’s a lot of similarities with what the media is looking for,” says Tony Plohoros, president of the media relations firm. “They still want access, they still want responsiveness.”

He also noted that more than half of the journalists who reponded reported that more than half of their work is published online, rather than in print.

“We, as communicators, need to educate our clients that [online] is a great place to be,” says Plohoros.

Here’s a Q&A about last year’s survey.

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Tags:Cleveland Clinic, Edelman, GlaxoSmithKline, Media Mind, WellPoint

Blog rally aids ‘Boston Globe’

‘Star Tribune’ employees launch SaveTheStrib.com

Times Co. rebrands ‘International Herald Tribune’ site

Pay-for-coverage programs not new, or easy, says professor

Scripps to close ‘Rocky Mountain News’ after February 27 edition

Yahoo departure fuels more speculation

Charter Communications to file for Chapter 11 by April 1

Pew Center: Foreign, niche reporters fill DC journalism void

Join in the measurement discussion

GSK, WellPoint, Edelman, Cleveland Clinic get high marks in survey

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