Earlier this week, I had the chance to attend the launch party for Western Union’s new yes! campaign. Held at Vanderbilt Hall in New York’s Grand Central Terminal, the event featured photographs and artwork from the campaign, and photographer Steve McCurry and street artist Chase were in attendance. Western Union announced the campaign at the beginning of February, but recently introduced its Web site, where visitors can submit their “yes!” stories of success.
PRWeek UK has reported that Microsoft is rethinking its global media strategy, as a way to improve its consumer communications. According to the piece, the tech giant has called in its three global agencies – Weber Shandwick, Edelman, and Waggener Edstrom – to present their social media credentials.
In a statement provided to me, Microsoft called this “an exercise to better understand the digital and social marketing capabilities of a number of our marketing and communications agencies.” The company asserts,“This is something we regularly do and this exercise is not specific to PR. We don’t envisage significant change in either our strategy or our agencies of record”.
Stay tuned for more.
“With both documents, we tried hard to simplify the language so you have a clear understanding of how Facebook will be run,” Zuckerberg writes. “We’ve created separate groups for each document so you can read them and provide comments and feedback.”
“Today I’m rolling out a new management structure that I believe will make Yahoo a lot faster on its feet,” she blogged. “For us working at Yahoo, it means everything gets simpler. We’ll be able to make speedier decisions, the notorious silos are gone, and we have a renewed focus on the customer.”
More to come…
EW Scripps executives told Rocky Mountain News employees in person today that the company is closing the newspaper, which had been in print since 1859 and in tabloid format since 1942. The four-time Pulitzer Prize winner publishes its last issue on February 27.
Scripps spokeswoman Lee Rose told PRWeek that Scripps officials were conducting a press conference on February 26. The company has not hired an agency for the announcement, she said.
Hearst said this week that The San Francisco Chronicle if its unions do not make concessions.
The head of Yahoo’s news and information division, Neeraj Khemlani, has jumped ship from the troubled company to Hearst Corp. The move has fueled even more speculation that Yahoo’s rumored reorganization could happen as early as tomorrow. According to a Hearst , Khemlani will be VP and special assistant to the CEO and be “responsible for promoting and coordinating digital content transformation across the company.” Stay tuned for more on Yahoo’s restructuring.
Ratings up for Oscars
Sunday’s Academy Awards pulled in more viewers than last year, according to Nielsen. The show, which saw Slumdog Millionaire take home Best Picture, averaged 36.3 million viewers, up from 32 million last year. Looks like , including Twilight’s Robert Pattinson, got the job done.
SAG and AMPTP: Still going
After several days of talks last week, the Alliance of Motion Picture and Television Producers (AMPTP) offered the Screen Actors Guild (SAG) a “Last, Best, and Final Offer,” in their contract negotiations. Over the weekend, SAG’s National Board of Directors rejected the offer 73% to 27%. The sticking point seems to be the length of the contract, three years, making SAG one year behind other unions when it comes to contract negotiations. SAG thinks this would weaken its bargaining clout.
SAG said in its statement:
What management presented as a compromise is, in fact, an attempt to separate Screen Actors Guild from other industry unions. By attempting to extend our contract expiration one year beyond the other entertainment unions, the AMPTP intends to deleverage our bargaining position from this point forward.
The Producers have always sought a full three-year deal with SAG, just as we negotiated with all the other Unions and Guilds, and have offered SAG a way to achieve an earlier expiration date without contributing to further labor uncertainty. We simply cannot offer SAG a better deal than the rest of the industry achieved under far better economic conditions than those now confronting our industry.
NYC mayor hopes to lure creatives to bolster financial sector
From job training to start-up money for entrepreneurs, New York’s mayor is looking to keep the city vibrant and poised for a rebound, despite the that Washington is the new financial heart of the country.
Mayor Michael Bloomberg introduced a multifaceted effort last week to “help support New York City’s financial services sector and grow as a global center for business innovation and entrepreneurship,” according to the city’s Economic Development Corp. In his speech, Bloomberg said:
We are taking aggressive steps to put the City in the best position to capture growth, and we’re doing it by promoting one thing more than any other: innovation. Read more »
Tropicana drops package redesign due to consumer complaints
PepsiCo is scrapping a redesign of its Tropicana packaging because of consumer complaints, the company The New York Times.
The redesign, which kicked off in January, also included a new advertising campaign, which will continue as planned “although future elements of the campaign” will be updated.
The brand plans to contact the consumers who called or wrote to the company about the changes to explain what Tropicana is doing, going forward.
Other companies, like and Johnson & Johnson, have faced situations where consumer complaints, some fueled by the visibility that social media provides, have caused companies to make immediate changes, says the Times.
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