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Home > Blogs > The Cycle
The Cycle

PRSA responds to criticisms about lack of diversity

Posted February 13, 2009

After PRSA came under fire for the lack of diversity on its board, the industry association’s chairman and CEO Michael Cherenson responded on the PRSAY blog. The statement outlines the steps PRSA has made to increase diversity in the industry and asks members to help bring in more diverse candidates to PRSA.

We also pay particular attention to seeking candidates for our Board of Directors who are representative of the ethnic diversity of the profession. And, while our record has been good in this regard—our Board of Directors in recent years has included individuals of African American and Hispanic descent, and individuals of different sexual orientations—we admit falling short at times in identifying more minority candidates who are interested and willing to serve.


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Filed under: Blogs, Diversity, Multicultural, Public Relations

Tags:Diversity, Michael Cherenson, Mike Paul, PRSA

Techies meet at PRSA

Posted October 28, 2008

Last night I joined the tech group at PRSA for their networking dinner. We took a tour of GM’s OnStar headquarters, then hit Tom’s Oyster Bar for dinner (no oysters, though). It was around 30 people, and business cards were flying. I met up with Mike Smith who represents Craig Newmark (the founder of Craigslist was Sunday’s keynote speaker), Melissa Shapiro, PR manager at Mozilla, Joanne Petitto, director of PR and community affairs at Classmates.com, John Uppendahl of Uppendahl Communications in Washington, and Rich Teplitsky, VP of corporate comms at Gain Capital.

Two big topics of conversation were the tech offerings at the conference (some wanted to know which classes were advanced and which basic, so they didn’t have to sit through discussions on RSS feeds), and the speakers that wowed. Bob Lutz of GM was a clear favorite. Author Penelope Trunk set off a dispute when she continued to use the word “spin” as a positive attribute of PR in her Monday luncheon pep talk, and of course, everyone enjoyed the new Detroit mayor’s pronunciation of the association’s name. Ken Cockrel gave a great endorsement to the group Sunday morning, thanking them for choosing Detroit for the conference. However, he thanked “PR-ISSA,” several times, rather than PRSA.

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Tags:Detroit, General Motors, PRSA

PRSA hits Detroit

Posted October 27, 2008

One of the most lively audiences at this year’s PRSA International Conference in Detroit is the younger set: PRSSA. At their career fair today the students showed no fear, marching up to prospective employers (lines were heavy at the agencies - Ketchum, Golin Harris, and Fleishman-Hillard to name a few). Even Target was there, recruiting not for a PR internship but for sales associates - with leadership qualities.

While speakers are covering everything from green marketing to ROI to crisis communications, one of the hottest topics is … social media. And over and over, top communicators are saying you have to engage your whole staff in social media, not just the young ones.

Look for more coverage of the conference, including videos with Penelope Trunk, author of Brazen Careerist, Mike Cherenson (PRSA 2009 CEO), and  more.

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Filed under: Awards, Careers, Social Media

Tags:PRSA, PRSSA

PRSA launches diversity podcasts

Posted July 22, 2008

The Public Relations Society of America launched a podcast series called PRSA Diversity Today, which will tackle diversity issues in the PR industry. Manny Ruiz, co-chair of the PRSA Diversity Committee and president of PR Newswire’s Multicultural Services, will host the discussions with PRSA executives on topics including the number of men in the PR industry, diversity programs at PRSA chapters, and best practices for corporations and agencies. The first podcast is available now.

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Tags:Diversity, PRSA

Silver Anvils honor industry best

Posted June 6, 2008

At last night’s Silver Anvil Awards, Jeffrey Julin, 2008 PRSA chair and CEO, started the ceremony by acknowledging the misfortune of Scott McClellan being perceived as a PR paradigm, when the audience and award winners were the real exemplars of the industry. The ceremony honored PR professionals that wove contemporary issues into organizational platforms, from the City of San Diego, who was recognized for its efforts during the city’s wildfire evacuation to the integrated communications that were created for Little Caesars Veterans Program. These programs also received the distinction of being added to a PRSA database, for future PR professionals to learn what the profession is truly about.

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Tags:Jeffrey Julin, PRSA, Scott McClellan, Silver Anvil Awards

McClellan nonsense

Posted May 30, 2008

That the PRSA should censure or rebuke Scott McClellan for his about-face regarding the Bush Administration has gotten . Which is ridiculous. Unless McClellan is an active member, which I highly doubt, why would this be its purview? Anyone have an answer?

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The Cycle

For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek’s editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

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