Haymarket Media, Inc.
Subscribe Issue Archive Contact Us About Us Advertise Affiliates PRWeek UK PRReport Germany PRWeek Asia
 
PRWeek US
  • Home
  • News
    •  Analysis
    •  In Brief
    •  Sectors
    •  Podcasts
    •  Newsletters
  • Features
    •  Cover Stories
    •  Opinion
    •  Web Exclusives
    •  Roundtables
  • Reports
    •  Agency Excellence Survey
    •  Agency Business Report
    •  Salary Survey
    •  Marketing Management Survey
    •  CEO Survey
    •  Diversity Survey
    •  Cause Survey
    •  Power List
    •  Career Guide
  • Blogs
    •  The Cycle
    •  The Editor's Blog
    •  Page Views
  • Events
    •  PRWeek Awards
    •  Webcasts
    •  Conferences
  • Jobs
  • Directory
  • Subscribe
    •  Customer Service
    •  Newsletters
  • About Us
  • Podcasts
  • Hot Topics:
  • Healthcare
  • Consumer
  • Technology
  • Media
  • Public Affairs
  • Corporate
  • Green
  • 2008 Campaign
Login | Register  
Home > Blogs > The Cycle
The Cycle

More online-only media, fewer broad marketing opportunities forecasted for this year

Posted January 22, 2009

Birnbach Communications’ predictions for the top media trends of 2009 – if they come true – will have a considerable effect on the ways that PR professionals pitch media outlets. Among the calculations:

-Dozens of newspapers and magazines will shift to an online-only model. The traditional media that stay in print will use more maps, graphics, lists, rankings, and statistics, all while running shorter articles.

-Media layoffs mean that freelancers and bloggers will become more important. CNN’s iReport coverage of the November Mumbai terrorist shootings are an example of citizen journalism’s growing clout.

-Marketers looking to reach broad audiences have their work cut out for them as well, as niche media and social media sites grow at the expense of broad-based media. “This will make it difficult for marketers to reach broad audiences, with only a few events each year – like the Super Bowl and the Academy Awards – that reach across demographics and interest groups.”

Related Posts
  • DKC running communications for Huffington Post ball
    DKC is handling PR and logistics for the Huffington Post’s Preinagural Ball, taking place the nigh...
  • Report: Fewer local interactive ads than expected in 2009
    Newspaper managers hoping for a big 2009 for online display advertising – the anticipated replacem...
  • What goes online?
    Smart entertainers selling sponsorship on their own. Ze Frank, a popular video blogger, is one of ...
  • More money for online marketing support
  • Pew Center: Foreign, niche reporters fill DC journalism void

Filed under: Journalism 2.0, Marketing, Measurement/Monitoring, Media, New Media, Social Media, Technology, Web sites

Tags:Birnback Communications, CNN, iReport, Mumbai

MS&L memo: Focus on AP

Posted January 12, 2009

It’s not a coincidence if more MS&L Washington-based staffers are adding Associated Press journalists to their speed dials, buddy lists, and Twitter accounts.

With the local media landscape changing rapidly, pitching DC journalists can be a confusing task. With that in mind, MS&L’s DC office is advising staff members to increasingly pitch AP reporters.

“Putting on a concerted push at the AP in Washington will be a key to any media strategy, and it is important that MS&L clients meet as many of these reporters and editors as will agree to see them. It is not as prestigious as a sit-down at, say, The New York Times bureau, but ultimately it may have more impact,” said Michael Flagg, SVP at the agency, in a memo to staffers. “In one of the stranger new media developments, a television channel – CNN – has announced a competing print wire service that utilizes the same global reach AP has. That is bad news for AP, but good for MS&L clients, since the CNN service is likely to have a big Washington component, too.”

Says Flagg about Web news: “The big fish is still the conservative-oriented Drudge Report, but middle-of-the-road Politico and the left-leaning Huffington Post have a lot of visibility.”

Related Posts
  • AP: Fournier memo standard internal communications
    Ron Fournier, the Associated Press’ Washington bureau chief, has taken some criticismfrom liberal...
  • TPM’s Marshall a GQ MOTY
    Josh Marshall, founder of Talking Points Memo, has been anointed one of GQ’s "Men of the Year" for...
  • Senior investigative reporters are sending resumes to Talking Points Memo
    Talking Points Memo founder Joshua Micah Marshall made headlines a few months ago when he won a Geor...
  • AppleGate provides interesting (positive) lesson (really)
  • Check yourself before you wreck yourself, WSJ

Filed under: Journalism 2.0, Media, New Media, Politics, Public Affairs, Web sites

Tags:Associated Press, CNN, Drudge Report, Huffington Post, Michael Flagg, MS&L, Politico, The New York Times,

CNN’s comedy show breaks hard news

Posted October 24, 2008

When PRWeek asked experts the reasons why serious news sources are bolstering their offerings with comedy, a few answers stuck out: increasing consumer distrust of media, comic relief for viewers, and the public’s demand for commentary.

Yet at the October 23 taping of the premiere of CNN’s DL Hughley Breaks the News, the show broke some hard news of its own. Former White House press secretary Scott McClellan endorsed the presidential bid of Sen. Barack Obama, becoming the second former Bush administration official to do so in one week, following former Secretary of State Colin Powell.

Related Posts
  • The Daily Show vs. traditional newscasts
    Few fanatics of Comedy Central staple The Daily Show watched the program as much as researchers from...
  • The show’s ups, downs, and attire
    Last night’s awards show was my first, and like many firsts, it both dazzled and disappointed.The ...
  • Today “Miss”es the mark
    The Today Show isn't usually viewed as a vehicle for hard hitting news. After all, it's a show where...
  • Saving “John From Cincinnati”
  • Leno spreads some laughs

Filed under: 2008 Campaign, Media, Politics

Tags:Barack Obama, Bush Administration, CNN, Colin Powell, DL Hughley, DL Hughley Breaks the News, Scott McClellan

‘Newsweek’ reacts to Palin cover outrage

Posted October 10, 2008

Newsweek is responding to criticism over its October 13 , featuring a close-up shot of Republican vice presidential candidate Sarah Palin, with a statement defending the photo choice.

The statement reads as follows: “Nigel Parry’s compelling portrait of Gov. Sarah Palin was shot and cropped so we could see clearly into her eye and be engaged by her smile. Gov. Palin and Sen. John McCain (R-AZ) were photographed exclusively for Newsweek on August 29 and the portrait used on this weeks’ cover is from that session. As a news magazine, it is not our policy to cosmetically retouch the photography we publish; accordingly, we have not retouched the cover photos of Sen. Barack Obama or Sen. McCain.”

Said
Fox News Channel anchor Megyn Kelly this week: “When they put you up close and personal on a magazine, even the most gorgeous supermodels in the world, they retouch you to get rid of the normal flaws that human being have. That’s what they do in the magazine business. [Newsweek] didn’t do it for Gov. Palin.”

Republican media consultant Andrea Tantaros expressed many of the same concerns on CNN and Fox News, which, it should be pointed out, was heavily criticized in July for drastically altering the photos of two New York Times staffers.

At the time, Brian Lewis, Fox News EVP of corporate communications, The New York Times that the network’s PR staff does not alter images of competitors, but had no control over stories that appeared on the network’s shows. He added that Fox News personalities going after other reporters also makes the job of the network’s PR department more difficult.

Related Posts
  • Gibson gets first Palin interview, but why?
    After two weeks of having Alaska Gov. Sarah Palin on the Republican ticket, Sen. John McCain’s cam...
  • Organizers take issue with Palin
    Community organizers were less then pleased by Gov. Sarah Palin's jab at Barack Obama's early exper...
  • McCain-Palin’s rather non-maverick comms team
    The McCain-Palin campaign may tout its candidates as mavericks and outsiders, but its top communicat...
  • If satire isn’t your thing…The New Yorker isn’t for you

Filed under: 2008 Campaign, Media, Politics

Tags:Andrea Tantaros, Barack Obama, Brian Lewis, CNN, Fox News Channel, John McCain, Megyn Kelly, New York Times, Newsweek, Nigal Parry, Sarah Palin

Comms leaders discuss Atlanta-area companies’ digital outreach

Posted October 2, 2008

During CNN’s 2007 YouTube primary debates, the network’s PR staffers monitored about 50 blogs, then fed comments to producers for “real-time reaction,” said Jennifer Martin, CNN director of PR, describing her network’s social media interaction with consumers.

Martin and other Atlanta-area communications professionals including UPS and Coca-Cola took part in an October 2 webcast hosted by Dan Greenfield, principal of Bernaise Source Media, on the growing importance of social media in marketing and communications.

(more comments after break) Read more »

Related Posts
  • Digital staying power
    If the PR industry needed any further proof that developing digital capabilities is essential to its...
  • Apparel companies suspend Vick
    Athletic apparel companies have almost unanimously agreed that Michael Vick’s brand is not viable ...
  • Project Q reaches the Atlanta gay community
    Project Q Atlanta, a Web site offering a gay perspective of news and information, launched September...
  • US House vote on digital delay could come this week
  • “No one wants to be the next ethanol”

Filed under: Blogs, New Media, Social Media, Web sites

Tags:Adam Brown, Bernaise Source Media, CNN, Coca-Cola, Dan Greenfield, Jennifer Martin,

Times’ Carr takes on Fox News PR

Posted July 7, 2008

Fox News’ PR operation took a beating in today’s New York Times by David Carr, who alleges that media relations at the network is “a kind of rolling opposition research operation intended to keep reporters in line by feeding and sometimes maiming them.”

Carr reports that the strategy is born from CEO Roger Ailes’ days as a political adviser for presidents Nixon, Reagan, and George HW Bush. Says Carr: “Once the [PR] apparatus at Fox News is engaged, there will be the calls to my editors, keening (and sometimes threatening) e-mail messages, and my requests for interviews will quickly turn into depositions about my intent or who else I am talking to.” Read more »

Related Posts
  • Media will miss political ad spending
    It’s been well documented that the presidential election has equaled record ratings and online vis...
  • Carr on the wall
    David Carr files a dispatch from the Allen & Co. media mogul summit. But this year, the new guys...
  • Who will be the newspaper industry’s Orson Wells?
    Newspapers – hit by declining revenue streams and dropping circulation – are “waiting for Orso...
  • How much is enough?
  • How will readers react to changing Journal front page?

Filed under: Media, Politics, Public Relations, Web sites

Tags:Brian Lewis, Broadcasting & Cable, Choire Sicha, CNN, David Carr, FishbowlNY, Fox and Friends, Fox News, George HW Bush, Huffington Post, Jacques Steinberg, Mike Malone, New York Times, News Corp, Noah Davis, Rachel Sklar, Radar, Richard Nixon, Roger Ailes, Ronald Reagan

The Cycle

For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek’s editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

Tags
AIG Apple Associated Press Barack Obama Burson-Marsteller California CBS Chicago Tribune CNN Congress Dell Edelman Editor & Publisher Fleishman-Hillard Hillary Clinton Huffington Post IR John McCain Keith Olbermann Los Angeles Los Angeles Times Marcus Brauchli Mark Penn Microsoft MSNBC News Corp New York Post New York Times Porter Novelli President Barack Obama PRSA PRWeek PRWeek Awards Scott McClellan Social Media The New York Times Tribune Co. Wall Street Journal Washington Post Weber Shandwick WPP Yahoo

RECENT POSTS

More on multicultural

Report says Bayer CropScience tried to limit coverage of plant explosion

Agencies join in Take Your Child to Work Day

AMA translates Web content into traditional Chinese



Authors
  • Aarti Shah (89)
  • Alexandra Bruell (79)
  • Beth Krietsch (5)
  • Erica Iacono (13)
  • Frank Washkuch (135)
  • Gideon Fidelzeid (2)
  • Hamilton Nolan (8)
  • Irene Chang (57)
  • Jaimy Lee (39)
  • Keith O'Brien (115)
  • Kimberly Maul (166)
  • Marc Longpre (1)
  • Matthew McGevna (2)
  • Michael Bush (91)
  • Nicole Zerillo (37)
  • Randi Schmelzer (1)
  • Rose Gordon (41)
  • Ted McKenna (90)
  • Tonya Garcia (140)

Archives
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007
  • July 2007
  • June 2007
  • May 2007
  • April 2007
  • March 2007
  • February 2007
  • January 2007
  • December 2006
  • November 2006
  • October 2006
  • September 2006

Categories
  • 1
  • 2008 Campaign
  • Advertising
  • Agency-client relationship
  • All PRWeek blogs
  • Announcements
  • Arts & Entertainment
  • Automotive
  • Awards
  • Blogs
  • Branding
  • Careers
  • Consumer
  • Corporate Communications
  • Corporate Reputation
  • Crisis Communications
  • CSR
  • Culture
  • Diversity
  • Education
  • Events
  • Financial/IR
  • Food and Beverage
  • Green
  • Guerilla/WOM
  • Healthcare
  • HR
  • Industry/Energy
  • Internal Communications
  • International
  • Journalism 2.0
  • layoffs
  • Lobbying
  • Marketing
  • Measurement/Monitoring
  • Media
  • Miscellaneous
  • Mobile Marketing
  • Multicultural
  • Music
  • New Media
  • Partially there
  • Politics
  • Product Launch
  • PRWeek
  • PRWeek Awards
  • Public Affairs
  • Public Relations
  • Social Media
  • Sports
  • Technology
  • Travel
  • Viral Video
  • Web sites

  • Blogroll

    • WordPress.com
    • WordPress.org

Home | News | Newsletters | Blogs | Directory | PR Jobs | Events | Subscribe | Contact Us | About Us | Editorial Calendar | Reprints | Advertising

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions