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Home > Blogs > The Cycle
The Cycle

Stafford and DCI Group help disadvantaged to inauguration

Posted December 15, 2008

DCI Group is providing pro-bono PR for the Stafford Foundation’s “People’s Inaugural Project” campaign. The project was designed to provide disadvantaged Americans from various groups including veterans, the homeless, and the terminally ill, with free hotel rooms and tickets to inauguration-related activities and celebrations at the JW Marriot in Washington on January 19 and 20.

DCI Group is assisting the foundation with media relations and strategic council to spread the word about the campaign to potential ticket recipients, as well as to garner further financial assistance for the project. Thus far, the agency’s efforts include national media outreach to outlets such as The Washington Post, as well as the creation of a page and a presence. The campaign is still in its beginning stages, and DCI will continue to expand its efforts as the inauguration draws near, according to Emily Lampkin, partner at DCI Group.

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Tags:DCI Group, inauguration

Spike Lee and Nokia team up to create film

Posted April 25, 2008

Spike Lee and Nokia are joining forces to create a new short film that will be comprised of videos people have created with their cell phones, The New York Times . Participants will upload their contributions to a Web site, where Lee and other directors will review and revise the content. Web site visitors will vote on their favorite videos, and winning entries will be edited into the film. Lee is also planning to write a blog that will provide advice for young filmmakers.

“The project is an experiment for Mr. Lee, but it is also a way for Nokia to promote its wares,” The Times mentions. “Cell phone companies are all trying to position their products not just as devices for talking, but as multimedia devices that can play music, search the web and capture video.”

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Digital course packs lead to lawsuit

Posted April 17, 2008

In an age where it seems like nearly everyone prefers the ease of obtaining and transferring information online, three academic publishing companies are suing Georgia State University for providing students with course reading material in electronic formats without first paying licensing fees or getting publisher permission.

The New York Times that there have been lawsuits in the past regarding course packs compiled with photocopied material, but this is the first lawsuit related to digital course packs.With the increasing popularity of electronic course packs among students and professors at colleges and universities around the country, it is likely this copyright lawsuit will not be the last of its kind.

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Knicks’ media relations policy to change

Posted April 3, 2008

Donnie Walsh is likely to make many changes in his new role as team president of the Knicks, but one of his most significant plans (for communications professionals at least) includes changing the team’s strict media relations policy. As reported by , the team has been under the highly restrictive policy since 2001. Players are not supposed to give out contact information to the press, they are required to receive permission before giving interviews in the off-season, and interviews between players, coaches, and the press are monitored by PR professionals. Walsh’s policy will be much more open, and he seems to realize that news isn’t necessarily always going to be about cheerful, positive topics. “You’re going to have some bad stories every now and then,” he acknowledged to The Times. While Walsh hasn’t released exactly what his new policy will include, it seems as though his new position will trigger a far better relationship between the Knicks and the press than has existed in the past.

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PRWeek Awards

Posted March 9, 2008

As this was my first time attending the PRWeek Awards, I was shocked by the number of people in attendance. While the cocktail hour was decently crowded, I didn’t really realize how many people were actually there until we entered the tent for dinner and the awards presentation.  Walking around the room where the awards were announced, or even while waiting in line for the bathroom, I could sense the excitement of all the PR professionals in attendance.  Throughout the night it really stood out to me how highly people value the PRWeek Awards.  The loud cheering coming from winning tables was a sure sign of how delighted people were to be taking home awards, but I noticed reactions on the opposite end as well.  A table near mine seated a number of people from an agency who did not take home an award, and you could tell by the expressions on their faces (and some of the comments they made) that they were genuinely upset they didn’t win.  Despite being a dissapointing situation for them, this proves to PRWeek that people truly value the publication’s work and the magazine we put out each week. As a side note, I did find it kind of disrespectful and dissapointing how many people were talking and not paying any attention throughout the comedy act and portions of the awards presentation. Other than that I feel the PRWeek Awards was a huge success.

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The Cycle

For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek’s editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

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