» 2007 » June - The Cycle

Re-vamped WH press center

Posted June 29, 2007

The newly renovated White House press center will open July 11, with the first briefing there the following day, the Washington Examiner reports.

The space devoted to the center is about the same, though there is a bit less room to move around because of a larger heating/cooling unit and more storage space, but the upgraded computer facilities and other amenities should more than make up for that, outgoing White House Correspondents Association president Steve Scully is quoted as saying.

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VNR casualty?
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Filed under: Media, Politics, Public Affairs

More Potter PR

Posted June 29, 2007

The Boston Globe that Harvard Square will temporarily become Hogwarts Square on July 20 in the hours prior to the release of the 7th Harry Potter book, at midnight. Activities planned include music, scavenger hunt, etc. This is thanks to the local business association.

Harry Potter buzz still going
Harry Potter author J.K. Rowling revealed Friday that one of the lead characters in the series, Hogw...
Crossed communications about Potter?
The film version of Harry Potter and the Half-Blood Prince has been pushed back, from a November 200...
J.K. Rowling’s post-Harry Potter work auctioned off for nearly $4 million
Looks like the creative mind of J.K. Rowling still had some juices left after squeezing out seven ed...
One man’s worst nightmare…
‘Potter’ fans petition to change reality

Filed under: Arts & Entertainment, Events, Product Launch

Never die

Posted June 28, 2007

Summer blockbusters are always hard to ignore, thanks to their multimillion dollar budgets and, of course, the allure of movie theater air conditioning. But the producers for Live Free or Die Hard, the fourth installment of Bruce Willis’ John McClane saga left nothing to chance in the race to most often disrupt your day with promotions. Thanks to the title, the producers could easily cross-promote the movie with entities like Arby’s and ESPN SportsCenter, both of which held contests to find their biggest “die hard” fans. The movie opened yesterday.

No related posts

Filed under: Arts & Entertainment, Consumer, Product Launch

Eye on DC’s subway ads

Posted June 28, 2007

The “Capital Eye” newsletter from the Center for Responsive Politics wrote about the strange ads for Navy ships, Army aircraft, and other military technologies that defense contractors run in Washington’s Metro subway system. Probably only in Washington is a subway rider likely to encounter an ad for the Boeing tanker aircraft, for example.

Capital Eye writer Anne Riley raises the questions of whether such ads should technically be considered lobbying and thus be listed in reports companies are required to file twice a year with the Senate Office of Public Records. Defense companies tell Riley no, these ads are intended to “raise general awareness” and don’t just target specific individuals with authority over contract decisions, such as legislators or Pentagon officials.

Disconcerting news about diet foods
Following up on the Fact File I wrote for next Monday's issue on brands that are trying to tie in th...
Second season push for Mad Men
AMC's Mad Men is back for its second season starting on July 27, and an advertising campaign has tak...
Where’s the Project Runway PR?
When I saw the news that Project Runway starts its new season on July 16, I was a little shocked. I ...
Brady’s rough Saturday

Filed under: Advertising, Industry/Energy, Lobbying, Public Affairs

Helpful press releases

Posted June 27, 2007

Quite a few press releases promote a company’s success without really giving you much information. Not so with the release from AdMedia Partners, which brokered the Chandler Chicco acquisition you might have heard about.

How do they achieve such a miraculous feat? They talk about their activity in the recently huge marketing co acquisition space. It helps the journalist sew up his (or her) assertion that there has been a lot of M&A activity. Their accomplishments, after the jump.

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SAG and AMPTP reach agreement
The Screen Actors Guild (SAG) National Board of Directors approved the tentative agreement that the ...
Lessons hopefully learned
Is press making mountain out of mole Hill?

Filed under: Financial/IR, Healthcare

Lash out

Posted June 27, 2007

Meta Paris coverage is not as bad as Paris coverage? Is it? Hello? This from CBS News White House Correspondent Mark Knoller, on CBS’ Public Eye blog.

A lot of people in the news media – especially in television and radio – owe you an apology.They think so little of what you’re interested in that many of us led our newscasts overnight and this morning with the release from prison of heiress and would-be celebrity Paris Hilton.

[SNIP]
Can any of us say we need to know about Paris Hilton’s release from jail after serving a few weeks for a motor vehicle infraction?

When the correction is (almost) larger than the post
The NYT's Virginia Heffernan - no stranger to corrections - had to issue a major one, on a story abo...

Filed under: Arts & Entertainment, Blogs, Consumer, Journalism 2.0, Media

No Paris for ‘Us’

Posted June 27, 2007

The subtle war between People and Us Weekly just got a bit more ridiculous. It’s no secret that People often gets the most coveted celeb interviews and breaking news– from Brad Pitt and Jennifer Aniston’s divorce to pictures of Brad and Angelina Jolie’s daughter Shiloh– even if it is amid criticism that the magazine panders to celeb publicists. And it seems that Us has finally had enough of playing second fiddle. Its cover story a few months ago on Angelina Jolie’s “double life” was taken by many as payback to Jolie for playing favorites with People. And now it seems that Us Weekly has pledged a “Paris-free” issue the week after the “celebutante” was freed from her short prison sentence. Is it coincidence that People got the exclusive print celeb tabloid interview with Paris for its next issue? Probably not.

RELATED: Ha! Our Paris Hilton (including the AP’s decision to forgo covering the heiress).

Lash out
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Paris: Free, reformed, and Larry-bound
Even before Hollywood's hotspots closed this morning, Paris Hilton was released from her three-week ...
AP cancels the trip to Paris
The New York Observer has a piece today about the Associated Press making the decision to no longer ...
Paris spoofs McCain
Shops that aren’t just for shopping

Filed under: Arts & Entertainment, Consumer, Marketing, Media, Public Relations

Ogilvy attempting to duplicate digital success

Posted June 27, 2007

Interesting news out of the UK, from our sister publication PRWeek UK

Ogilvy is setting up a new ‘digital influence’ unit in the UK, building on its US model.

[SNIP]

Ogilvy Europe head of broadcast and digital influence Chris Foulerton: ‘We’d go as far as to say that in due course clients need to be putting up to 30 per cent of their comms budget into digital media.’

Ogilvy PR not affected by layoffs
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Digital staying power
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Code of ethics, or PR 101?
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Filed under: Blogs, New Media

Chandler Chicco, cont’d

Posted June 26, 2007

InVentiv Health has announced it’s acquiring Chandler Chicco… Here’s what the principals had to say about M&As, for our 2007 Agency Business Report.

The firm also continues to strengthen a long-standing alliance with 30 agencies in Europe, sharing training capabilities and information, allowing it to grow in markets it might otherwise not. That group of agencies will hold a summit this year to discuss the strengthening relationship.

The agency also says that it is looking at possible acquisitions in the coming year, though it won’t say in what regions or sectors.

Looks like Inventiv offered a better deal.

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PRWeek Awards - PR Agency of the Year
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CCA hosts social media panel
Last night, Chandler Chicco Agency hosted a media panel for staff and pharmaceutical clients at its ...
Helpful press releases
Brauchli addresses the Washington Post’s troops

Filed under: Financial/IR, Healthcare

WWE, cont’d

Posted June 26, 2007

Related to what was reported earlier: about the WWE and one of its stars Chris Benoit…

The organization has taken to its Web site to challenge some of the media reports that steroids might have been a factor in Benoit’s double murder and suicide. You get a sense that the organization believes this is going to be a huge topic in op-ed sections (around the nation in the next couple of days).

During the press conference, the investigating authorities made the following points, all of which run contrary to the media speculation that “roid rage” was a factor in the senseless murders and suicide.

Brauchli addresses the Washington Post’s troops
Soon-to-be-executive-editor Marcus Brauchli, pronunciation guide included, met with Washington Post ...

Filed under: Consumer, Crisis Communications, Sports, Web sites

Re-vamped WH press center

More Potter PR

Never die

Eye on DC’s subway ads

Helpful press releases

Lash out

No Paris for ‘Us’

Ogilvy attempting to duplicate digital success

Chandler Chicco, cont’d

WWE, cont’d

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