AMC’s Mad Men is back for its second season starting on July 27, and an advertising campaign has taken over the New York City subways, and even the pages of Advertising Age. On the PR side, Theano Apostolou, VP of publicity, talent relations, and event marketing for AMC, said the campaign is mostly the “momentum of season one spurring season two.”
AMC’s AOR FerenComm has also been helping with the Mad Men season two campaign, she said, which consists of actors accessible for interviews, critic tours, and events, like panel discussions about the issues of the show. Media interest for the Golden Globe-winning show has garnered press in major publications like the New York Times, USA Today, and NPR so far. The show also has an online presence with a blog, a page, and profile.