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Warner Bros. launched a viral campaign for the upcoming movie Watchmen, based on the comic book series by Alan Moore, Dave Gibbons, and John Higgins. In addition to a 1970 , the campaign includes a account and a Web site for The New Frontiersman, a right-wing conspiracy publication.
Premiering on March 6, Watchmen is set in an alternative 1985 and follows a vigilante named Rorshach, who is investigating the death of a former superhero.
For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek’s editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.
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