AOL, e-mail addiction and market power
AOL released its “Email addiction” study and found that 43 percent of e-mail users with mobile devices sleep close to their devices to listen for incoming messages. Less shocking is that Americans are increasingly checking their e-mail from everywhere – including churches, cars and bathrooms.
The study also included a list of the most e-mail addicted cities, with Washington DC, Atlanta, New York, San Francisco and Houston making the top five.
And while e-mail is popular, AOL mail is not. The company hasn’t been able to hold its own against Yahoo, Hotmail and G-mail. So why did the company publish the study? Perhaps to make AOL relevant in the e-mail arena again.