Filed under: Consumer, Food and Beverage, New Media, Product Launch, Web sites
Author: Nicole Zerillo
The National Hot Dog & Sausage Council may promote July as National Hot Dog Month with a recently launched interactive Web site, , and even an MLB-based poll. However, a good deal of buzz is also being generated by the between Chicago-based competitors Sara Lee’s Ball Park and Kraft’s Oscar Mayer, due in part to closely-timed product launches. Also, the two brands’ points of difference are being hyped due to the hot dog heavy holiday weekend.
-
Candidates for sale
Here’s an interesting way for a publication to keep readers engaged. National Journal has launched...
-
Like the Red Sox-Yankees rivalry
Wal-Mart has reclaimed the top spot on the Fortune 500 list. Something tells me, given the uncertain...
-
Since when do babies come from watermelons?
The National Watermelon Association (NWA) partnered with The Giddy Gander Company, which is behind T...
- Word association for your brand
- Pokemon playing games again
Tags:Ball Park, Kraft, National Hot Dog & Sausage Council, National Hot Dog Month, Oscar Mayer, Sara Lee
