The proverbial ink is still dry on the agreement, between Dell and WPP, to create super-agency Da Vinci. What are your thoughts about the move? Will it succeed or fail? Is it better for agencies, in general, and the PR discipline, specifically? Send in your thoughts.
We've heard of our first non-WPP professional getting approach for the Da Vinci agency. He/she turne...
Editors’ Choice: Da Vinci
We've released out 2008 prognostications, in the form of two features: Editors' Choice (Da Vinci; ho...
New Da Vinci name not yet decided
Kelly McGinnis, global lead for Da Vinci PR, told PRWeek today the agency has not yet made a decisio...
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