The Cycle

New Da Vinci name not yet decided

Kelly McGinnis, global lead for Da Vinci PR, told PRWeek today the agency has not yet made a decision on its new name, but is considering several contenders. “People are moving as fast as they can but there are so many moving pieces that there is no confirmation on timing,” she said. She confirmed that Synarchy is among the possible new monikers. Yesterday Ad Age that WPP would settle on the name Synarchy if it does not have legal or translation issues. McGinnis called the story “a little premature.”

Peter Himler, a PR consultant working on Project Da Vinci, also told PRWeek that WPP is ready to clear “several” names and is working to ensure that the choices translate appropriately in other languages. He declined to state the other names being considered, saying doing so would interfere with the clearing process and possibly jeopardize domain names.

Himler also noted that the agency is “cautiously optimistic” that a CEO will appointed “sooner rather than later” and confirmed that the agency has narrowed the search to a shortlist of candidates.

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