NEW YORK: Last week, Target announced a partnership with Alexander McQueen which will launch its new Designer Collaborations program. According to a press release, the program features well-established designers who draw inspiration from a collaborative partner, muse, or creative element. The program is separate from Go International which features emerging designer lines for Target.
According to an e-mail statement from Target’s fashion and beauty PR agency, LaForce & Stevens, ”[Target] will be having a long lead editor preview next week for magazines to view the collection. The McQ Alexander McQueen for Target collection will be supported with a strategy designed to drive buzz and traffic via innovative out-of-home, online, national magazines, and e-mail.”
The statement adds, “There are other possible initiatives but nothing is confirmed as of right now.”
Maybe the next initiative should involve controlling the lines outside Target stores when it launches in March, 2009. Very exciting, Target!