Comcast announced Thursday a deal to Daily Candy, a fashion and lifestyle-oriented free daily newsletter and Web site, from the Pilot Group for $150 million. Neither group is working with a PR agency on the acquisition. Pete Sheinbaum, CEO of Daily Candy, expressed a desire to leverage Comcast’s local access and interactive properties that include Fandango.com and Fancast.com “to provide different services on different platforms.”
He told PRWeek that the acquisition will not affect Daily Candy’s internal structure. “I reported to our board that we’re a private company and will be operated as a private company in a larger organization.” Comcast was not immediately available for comment.