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Home > Blogs > The Cycle
The Cycle

Posted February 27, 2009

Facebook is taking the of its critics and allowing users to chime in on the way the site is governed. In a blog entry , CEO Mark Zuckerberg said Facebook is going to practice what it preaches on transparency. As a first step, Zuckerberg is inviting user feedback on two documents: , which defines users’ rights and will act as a guiding framework on any policy it considers or discards; and , which will replace its existing Terms of Use. Both groups have about 4,000 members.

“With both documents, we tried hard to simplify the language so you have a clear understanding of how Facebook will be run,” Zuckerberg writes. “We’ve created separate groups for each document so you can read them and provide comments and feedback.”

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Filed under: Corporate Communications, Corporate Reputation, Crisis Communications, Social Media

Tags:, Mark Zuckerberg

Tropicana drops package redesign due to consumer complaints

Posted February 23, 2009

PepsiCo is scrapping a redesign of its Tropicana packaging because of consumer complaints, the company The New York Times.

The redesign, which kicked off in January, also included a new advertising campaign, which will continue as planned “although future elements of the campaign” will be updated.

The brand plans to contact the consumers who called or wrote to the company about the changes to explain what Tropicana is doing, going forward.

Other companies, like and Johnson & Johnson, have faced situations where consumer complaints, some fueled by the visibility that social media provides, have caused companies to make immediate changes, says the Times.

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Filed under: Advertising, Consumer, Food and Beverage, Social Media

Tags:, Johnson & Johnson, PepsiCo, Tropicana

Kudos, Burger King, kudos

Posted January 8, 2009

For this.

(Via )

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Filed under: Marketing, Social Media

Tags:Burger King,

Posted January 5, 2009

has pulled its once-hyped polls feature, TechCrunch yesterday. Facebook’s polls - which TechCrunch once as “a dream product for marketers” – targeted users based on gender, age, location, or profile keyword. Those conducting the poll would then be charged per result. When it launched in June 2007, PRWeek the ways PR pros could use the polls. We found that a handful had already used Facebook’s polls to do quick market research for the under-40 crowd, and more had plans to do so. But since then, we haven’t heard much from the industry about using these polls.

I was wondering, did Facebook polls ultimately provide a PR function? If so, is there a comparable tool to take its place now?

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Filed under: Marketing, New Media, Social Media

Tags:

Posted November 11, 2008

has Profile 2.0, which is part of its site redesign. The feature is optional and lets users customize their profiles for different friend categories. The social network is taking a cautious approach to its rollout, perhaps to avoid the redesign mistake of others. caused a earlier this year when it to a new design. MySpace, on the other hand, claims it won’t ever force users to make the switch. On his blog, the MySpace’s president, Tom Anderson , “No, we are not forcing people to switch to this profile, and don’t intend to. I know some people are happy with MySpace just the way it is.”

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Filed under: Blogs, Product Launch, Social Media, Technology, Web sites

Tags:, , Tom Anderson

The Cycle

For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek’s editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

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