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Home > Blogs > The Cycle
The Cycle

Microsoft calls social media review ‘an exercise’

Posted February 27, 2009

PRWeek UK has reported that Microsoft is rethinking its global media strategy, as a way to improve its consumer communications. According to the piece, the tech giant has called in its three global agencies – Weber Shandwick, Edelman, and Waggener Edstrom – to present their social media credentials.

In a statement provided to me, Microsoft called this “an exercise to better understand the digital and social marketing capabilities of a number of our marketing and communications agencies.” The company asserts,“This is something we regularly do and this exercise is not specific to PR. We don’t envisage significant change in either our strategy or our agencies of record”.

Stay tuned for more.

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Filed under: Agency-client relationship, Social Media, Technology

Tags:Edelman, Microsoft, Waggener Edstrom, Weber Shandwick

Obama might have to shift social media strategy now

Posted November 5, 2008

Most communicators agree that the Obama campaign understood social media. David Almacy, former Internet & e-communications director for the current Bush administration, said he knew the campaign got it when he heard an Obama radio ad that directed listeners to text message the campaign.

“[When I heard the ad] I was sitting in my car at a stoplight,” Almacy said. “I was not at my desk or my computer, yet I was able to get more information.”

But when asked whether Obama can leverage his online network as president, Almacy, who is now VP of digital strategies at Waggener Edstrom, said maybe not.

Read more »

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Filed under: New Media, Politics, Public Affairs, Social Media, Web sites

Tags:Barack Obama, David Almacy, Social Media, Waggener Edstrom

Microsoft campaign not just about being cool

Posted May 29, 2008

In his column last week, Keith O’Brien questioned the strategy behind Microsoft’s $300 million campaign with Crispin Porter & Bogusky to make the company cool like Apple. This week I talked to a source close to Microsoft who says the campaign is not about making Microsoft cool, but is about finding new ways to engage with consumers. That’s definitely marketing speak some kind of rebranding, but my source declined to say more. But we can expect a significant PR component in this campaign and Waggener Edstrom will be involved in that effort, the source added.


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Filed under: Branding, Marketing, Technology

Tags:Apple, Crispin Porter & Bogusky, Microsoft, Waggener Edstrom

Book of Lists (continued)

Posted December 28, 2007

As previously discussed, this year we introduced a new category to the Book of Lists - Web sites that annoyed (as of December 3). One of our selections was Waggener Edstrom, for their homepage design. They’ve now changed it - and it is much, much better. Waggener Edstrom, yours is no longer a Web site that annoys. We will make sure to keep track of our other entrants to see if they’ve changed up theirs.

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Filed under: Web sites

Tags:Waggener Edstrom, Web sites that annoyed

The Cycle

For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek’s editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

Agency Business Report
Make sure your firm is included in the 2008 Agency Rankings, published in the April 21 issue. To download the rankings form, click here.

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