Warner Bros. is one of many studios in the midst of Oscar campaigns right now, promoting The Dark Knight and its , hoping for an Academy Award nod. But Warner Bros. is also getting the added bonus of a grassroots campaign started by a fan, Blair Erickson. His Web site, DarkCampaign.com, has been catching the attention not only of fans who have joined the cause on and , but also the media.
“I started it because I was a passionate fan of The Dark Knight and I thought it was a pretty groundbreaking film,” Erickson told PRWeek. “I saw it as a really good example of when Hollywood studios got it right.” Erickson, who works as creative director for interactive agency Millions of Us, previously launched a similar campaign for 2006’s Children of Men. Read more »